Similar Search Results

Trash talk rebuffed : consumers' defense of companies criticized in online communities

Colliander, Jonas; Wien, Anders Hauge - In: European journal of marketing : EJM 47 (2013) 10, pp. 1733-1757

Persistent link: https://www.econbiz.de/10010201717

Guilt-free pleasures : how premium and luxury influence regret

Lyons, Sarah Joy; Wien, Anders Hauge; Altintzoglou, … - In: Journal of Product & Brand Management 28 (2019) 3, pp. 421-431

Purpose: The purpose of this study was to investigate how a consumer’s intention to purchase a premium or luxury product influences the anticipated regret and guilt. Design/methodology/approach: A 2 × 2 × 2 between-subjects design (label: premium versus luxury × prior event: success versus...

Persistent link: https://www.econbiz.de/10012076658

Evaluation context's role in driving positive word-of-mouth intentions

Wien, Anders Hauge; Olsen, Svein O. - In: Journal of consumer behaviour : an international … 11 (2012) 6, pp. 504-513

Persistent link: https://www.econbiz.de/10009690918

Understanding the relationship between individualism and word of mouth : a self-enhancement explanation

Wien, Anders Hauge; Olsen, Svein O. - In: Psychology & marketing 31 (2014) 6, pp. 416-425

Persistent link: https://www.econbiz.de/10010362502

Influence of human versus AI recommenders : the roles of product type and cognitive processes

Wien, Anders Hauge; Peluso, Alessandro M. - In: Journal of business research : JBR 137 (2021), pp. 13-27

Persistent link: https://www.econbiz.de/10012665691

Producing word of mouth : a matter of self-confidence? : investigating a dual effect of consumer self-confidence on WOM

Wien, Anders Hauge; Olsen, Svein O. - In: Australasian marketing journal 25 (2017) 1, pp. 38-45

Persistent link: https://www.econbiz.de/10011782251

Evaluation context's role in driving positive word‐of‐mouth intentions

Wien, Anders Hauge; Olsen, Svein Ottar - In: Journal of consumer behaviour : an international … 11 (2012) 6, pp. 504-513

Persistent link: https://www.econbiz.de/10010050009