Similar Search Results

The effectiveness of post-release movie advertising

Rennhoff, Adam D.; Wilbur, Kenneth C. - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 305-328

Persistent link: https://www.econbiz.de/10009154731

Should ad spending increase or decrease before a recall announcement? : the marketing-finance interface in product-harm crisis management

Gao, Haibing; Xie, Jinhong; Wang, Qi; Wilbur, Kenneth C. - In: Journal of marketing 79 (2015) 5, pp. 80-99

Persistent link: https://www.econbiz.de/10011372420

Correcting audience externalities in television advertising

Wilbur, Kenneth C.; Xu, Linli; Kempe, David - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 892-912

Persistent link: https://www.econbiz.de/10010231828

Price advertising by manufacturers and dealers

Xu, Linli; Wilbur, Kenneth C.; Siddarth, S.; … - In: Management science : journal of the Institute for … 60 (2014) 11, pp. 2816-2834

Persistent link: https://www.econbiz.de/10010461797

Price Advertising by Manufacturers and Dealers

Xu, Linli - 2014

The central prediction of the current paper is that manufacturer price advertising may be a less effective tool for influencing demand than retailer price advertising. We manipulate the source of a price advertisement in an experiment run on a sample of pick-up truck owners. Manufacturer price...

Persistent link: https://www.econbiz.de/10013068621

Inefficiencies in digital advertising markets

Gordon, Brett R.; Jerath, Kinshuk; Katona, Zsolt; … - In: Journal of marketing 85 (2021) 1, pp. 7-25

Persistent link: https://www.econbiz.de/10012391401

Commentary: "half my digital advertising is wasted..."

Pritchard, Marc - In: Journal of marketing 85 (2021) 1, pp. 26-29

Persistent link: https://www.econbiz.de/10012391402

Effects of TV advertising on keyword search

Joo, Mingyu; Wilbur, Kenneth C.; Zhu, Yi - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 508-523

Persistent link: https://www.econbiz.de/10011596857

Advertising and brand attitudes : evidence from 575 brands over five years

Du, Rex Yuxing; Joo, Mingyu; Wilbur, Kenneth C. - In: Quantitative marketing and economics : QME 17 (2019) 3, pp. 257-323

Persistent link: https://www.econbiz.de/10012098690

Immediate responses of online brand search and price search to TV ads

Du, Rex Yuxing; Xu, Linli; Wilbur, Kenneth C. - In: Journal of marketing 83 (2019) 4, pp. 81-100

Persistent link: https://www.econbiz.de/10012176072