Although offshore BPO has been a focus of considerable attention in popular press, there is a serious dearth of academic research on this area. This paper first establishes that offshore BPO functions in the same manner as osmosis. We then draw upon constructs and concepts in osmosis to develop...

There is arguably an optimum amount of advertising that an economy can absorb. A company's ad spending in an economy is a function of a host of economic and geopolitical factors. Regional economic integrations bring a significant transformation in these factors, which in turn influence...

This article presents methodology for identifying product categories that, if they were made the subjects of a specified state’s export promotions, would hold promise for satisfying relevant needs of members of three key ‘‘stakeholder’’ groups regarding the outcomes of the...