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An exploratory case study analysis of contemporary marketing practices
Palmer, Roger; Wilson, Hugh - In: Journal of strategic marketing 17 (2009) 2, pp. 169-187
Persistent link: https://www.econbiz.de/10003858948
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The implications of service-dominant logic and integrated solutions on the sales function
Le Meunier-FitzHugh, Kenneth; Baumann, Jasmin; Palmer, Roger - In: Journal of marketing theory and practice 19 (2011) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10009383555
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An exploratory case study analysis of contemporary marketing practices
Palmer, Roger; Wilson, Hugh - In: Journal of strategic marketing 17 (2009) 2, pp. 169
Persistent link: https://www.econbiz.de/10008256262
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Determinants of Customer Satisfaction in a Multi-Channel B2B Environment
Madaleno, Rita; Wilson, Hugh; Palmer, Roger - In: Total quality management & business excellence : an … 18 (2007) 8, pp. 915-926
Persistent link: https://www.econbiz.de/10007864052
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Determinants of Customer Satisfaction in a Multi-Channel B2B Environment
Madaleno, Rita; Wilson, Hugh; Palmer, Roger - In: Total quality management & business excellence : an … 18 (2007) 7-8, pp. 915-926
Persistent link: https://www.econbiz.de/10007877471
Cover Image
The implications of service-dominant logic and integrated solutions on the sales function
Meunier-FitzHugh, Kenneth Le; Baumann, Jasmin; Palmer, Roger - In: Journal of marketing theory and practice 19 (2011) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10009884986