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Saipa Group, Iran - using strategic brand extensions to build relationships
Wilson, Jonathan A. J.; Hollensen, Svend - In: Journal of Islamic marketing : JIMA 1 (2010) 2, pp. 177-188
Persistent link: https://www.econbiz.de/10008689097
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Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values : a Socratic elenchus approach
Wilson, Jonathan A. J.; Hollensen, Svend - In: International journal of business performance management 14 (2013) 1, pp. 67-94
Persistent link: https://www.econbiz.de/10010096239
Cover Image
Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values : a Socratic elenchus approach
Wilson, Jonathan A. J.; Hollensen, Svend - In: International journal of business performance management 14 (2013) 1, pp. 67-94
Persistent link: https://www.econbiz.de/10009705080
Cover Image
Saipa Group, Iran - using strategic brand extensions to build relationships
Wilson, Jonathan A. J.; Hollensen, Svend - In: Journal of Islamic marketing : JIMA 1 (2010) 2, pp. 177-188
Persistent link: https://www.econbiz.de/10009956382