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Faktoren des Markterfolges im Online-Handel
Olderog, Torsten - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001769387
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Digital business and electronic commerce : strategy, business models and technology
Wirtz, Bernd W. - 2021
Persistent link: https://www.econbiz.de/10012414497
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Digital Business and Electronic Commerce : Strategy, Business Models and Technology
Wirtz, Bernd W. - 2021 - 1st ed. 2021.
context of digital business. Special chapters explore the implications of strategy for digital marketing and digital …
Persistent link: https://www.econbiz.de/10012496314
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Digital business and electronic commerce : strategy, business models and technology
Wirtz, Bernd W. - 2024 - Second edition
Business Strategy -- 16. Digital Transformation and Digital Organization -- 17. Digital Marketing and Electronic Commerce -- 18 … context of digital business. Special chapters explore the implications of strategy for digital marketing and digital …
Persistent link: https://www.econbiz.de/10014546921
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Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc; Wirtz, Bernd W. - In: The journal of business & industrial marketing 32 (2017) 1, pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
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Handbuch Multi-Channel-Marketing
Wirtz, Bernd W. (ed.) - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003364595
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Handbuch Multi-Channel-Marketing
Wirtz, Bernd W. (contributor) - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004890341
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Determinants of online review credibility and its impact on consumers' purchase intention
Thomas, Marc-Julian; Wirtz, Bernd W.; Weyerer, Jan C. - In: Journal of electronic commerce research : JECR 20 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012156386
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Influencing factors of online reviews : an empirical analysis of determinants of purchase intention
Thomas, Marc-Julian; Wirtz, Bernd W.; Weyerer, Jan C. - In: International journal of electronic business : IJEB 15 (2019) 1, pp. 43-71
Persistent link: https://www.econbiz.de/10012251164
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Perceived quality of web-based financial advice and its impacts
Pistoia, Adriano; Wirtz, Bernd W.; Elsäßer, Marc - In: International journal of electronic business 12 (2015) 4, pp. 319-344
Persistent link: https://www.econbiz.de/10011548165