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Conversations with(in) the collective unconscious by consumers, brands, and relevant others

Woodside, Arch G.; Megehee, Carol M.; Sood, Suresh - In: Journal of business research : JBR 65 (2012) 5, pp. 594-602

Persistent link: https://www.econbiz.de/10009526586

Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality

Do, Hyunji; Ko, Eunju; Woodside, Arch G. - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 658-677

Persistent link: https://www.econbiz.de/10011547697

Customers who misbehave : identifying restaurant guests "acting out" via asymmetric case models

Chaouali, Walid; Hammami, Samiha Mjahed; Veríssimo, … - In: Journal of retailing and consumer services 66 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013209631

Achieving requisite variety in customer experience research for improving marketing relationship performances

De Villiers, Rouxelle (ed.); Chen, Po-Ju (ed.); … - In: International journal of business and economics 16 (2017) 2, pp. 127-143

Persistent link: https://www.econbiz.de/10011971378

Creating and managing superior customer value

Woodside, Arch G. (contributor) - 2009 - Repr.

Persistent link: https://www.econbiz.de/10003778110

Configural algorithms of patient satisfaction, participation in diagnostics, and treatement decisions' influences on hospital loyalty

Cheng, Chia-wen; Tseng, Ting-hsiang; Woodside, Arch G. - In: The journal of services marketing 27 (2013) 2, pp. 91-103

Persistent link: https://www.econbiz.de/10009747190

Animals, archetypes, and advertising (A³) : the theory and the practice of customer brand symbolism

Lloyd, Stephen; Woodside, Arch G. - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 5-25

Persistent link: https://www.econbiz.de/10009733492

A strategic supply chain approach : consortium marketing in the Italian leatherwear industry

Guercini, Simone; Woodside, Arch G. - In: Marketing intelligence & planning 30 (2012) 7, pp. 700-716

Persistent link: https://www.econbiz.de/10009671115

SNS marketing activities as a sustainable competitive advantage and traditional market equity

Wang, Huanzhang; Ko, Eunju; Woodside, Arch G.; Yu, Jihye - In: Journal of business research : JBR 130 (2021), pp. 378-383

Persistent link: https://www.econbiz.de/10012544836

New insights on trust in business-to-business relationships : a multi-perspective approach

Akrout, Houcine (ed.); Raies, Karine (ed.); … - 2019 - First edition

Trust plays a crucial role in all societies, particularly within the Business-to-Business context where inter-firm relationships, impelled by globalization and the extended enterprise, require a much higher degree of trust to succeed. This 26th volume of Advances in Business Marketing and...

Persistent link: https://www.econbiz.de/10012121465