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Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji; Ko, Eunju; Woodside, Arch G. - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
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Consumer metaphoria : uncovering the automaticity of animal, product/brand, and country meanings
Martin, Drew; Palakshappa, Nitha; Woodside, Arch G. - In: Australasian marketing journal 27 (2019) 2, pp. 113-125
Persistent link: https://www.econbiz.de/10012103250
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Guest editorial : unconscious thinking, feeling and behavior toward products and brands ; introduction to a journal of brand management special issue
Woodside, Arch G.; Brasel, S. Adam - In: The journal of brand management : an international journal 18 (2010/11) 7, pp. 451-456
Persistent link: https://www.econbiz.de/10009159231
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Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.; Persing, Adam; Ward, Brendan; … - In: Psychology & marketing 35 (2018) 7, pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
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Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research
Woodside, Arch G. (contributor);  … - 2009
: the guest questionnaire / Alfred Ogle -- Brand image, equity, and sports sponsorship / David N. Bibby -- How unconscious …
Persistent link: https://www.econbiz.de/10011905417
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Creating visual narrative art for decoding stories that consumers and brands tell
Megehee, Carol M.; Woodside, Arch G. - In: Psychology & marketing 27 (2010) 6, pp. 603-622
Persistent link: https://www.econbiz.de/10003981120
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Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.; Akrout, Houcine; Mrad, Mona - In: Psychology & marketing 40 (2023) 10, pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
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Achieving requisite variety in customer experience research for improving marketing relationship performances
De Villiers, Rouxelle (ed.); Chen, Po-Ju (ed.);  … - In: International journal of business and economics 16 (2017) 2, pp. 127-143
Persistent link: https://www.econbiz.de/10011971378
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Conversations with(in) the collective unconscious by consumers, brands, and relevant others
Woodside, Arch G.; Megehee, Carol M.; Sood, Suresh - In: Journal of business research : JBR 65 (2012) 5, pp. 594-602
Persistent link: https://www.econbiz.de/10009526586
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Business-to-business brand management : theory, research and executive case study exercises
Glynn, Mark S. (ed.); Woodside, Arch G. (ed.) - 2009
Effective business-to-business brand strategies: introduction to business-to-business brand management / Mark S. Glynn …, Arch G. Woodside -- Building a strong business-to-business brand / Kevin Lane Keller -- Manufacturer brand benefits: mixed … methods scaling / Mark S. Glynn -- Building brand equity between manufacturers and retailers / Quan Tran, Carmen Cox …
Persistent link: https://www.econbiz.de/10012049620