A deep understanding of how consumers engage in impulse buying (IB) would be extremely valuable to service providers when attempting to develop marketing strategies and messages that will effectively influence consumer purchasing. By systematically reviewing current research on impulsivity among...

From encouraging recycling to promoting ‘safe sex’, social marketing seeks to encourage changes in behaviour that benefit the individual, community, and society at large. To date, however, the discipline has generally been regarded as conceptually weak, relying upon the application of...

The aim of this paper is to develop a model that explains how consumers' considerations of non-deceptive counterfeits vary as a function of the counterfeits' perceived benefits in different usage situations. Basing the analysis on consideration set theories and the Behavioural Perspective Model...