Similar Search Results

Advertising spending efficiency of beauty-care product companies : comparison between local companies and multinational companies in the US market

Ye, Lan; Cheong, Yunjae - In: Journal of global marketing 25 (2012) 5, pp. 262-281

Persistent link: https://www.econbiz.de/10009756664

Advertising Spending Efficiency of Beauty-Care Product Companies: Comparison Between Local Companies and Multinational Companies in the U.S. Market

Ye, Lan; Cheong, Yunjae - In: Journal of global marketing 25 (2012) 5, pp. 262-281

Persistent link: https://www.econbiz.de/10010104519

Using Facebook efficiently

Ye, Lan; Cheong, Yunjae - In: Corporate Communications: An International Journal 22 (2017) 4, pp. 440-454

Purpose The purpose of this paper is to assess the role of Facebook in organizational reputation management by analyzing how efficiently the most reputable companies in the USA use Facebook. Design/methodology/approach This study analyzed 22 companies’ efficiency in using Facebook in...

Persistent link: https://www.econbiz.de/10014692073

Examining the Chinese approach to crisis management : cover-ups, saving face, and taking the "upper level line"

Ye, Lan; Pang, Augustine - In: Journal of marketing channels : ... distribution … 18 (2011) 4, pp. 247-278

Persistent link: https://www.econbiz.de/10009404821

Organizational crisis communication on Facebook : a study of BP's Deepwater Horizon oil spill

Ye, Lan; Ki, Eyun-Jung - In: Corporate communications : an international journal 22 (2017) 1, pp. 80-92

Persistent link: https://www.econbiz.de/10011599993

Impact of message convergence on organizational reputation : an examination of organizational crisis communication on Facebook

Ye, Lan; Ki, Eyun-Jung - In: Corporate reputation review : an international journal 21 (2018) 1, pp. 1-8

Persistent link: https://www.econbiz.de/10011879077

Predicting creative performance from general causality orientations

Ye, Lan; Zhang, Jian; Hocine, Zakaria - In: International journal of information systems and change … 7 (2014) 2, pp. 167-179

Persistent link: https://www.econbiz.de/10011346360

B ORGANIZATIONAL BEHAVIOR - Developing virtual environments for industrial training - Bf:130

Lin, Fuhua; Ye, Lan; Duffy, Vincent G.; Su, Chuan-Jun - In: Operations research, Management science : OR MS ; the … 42 (2002) 5, pp. 515-516

Persistent link: https://www.econbiz.de/10006508197

Examining the Chinese Approach to Crisis Management: Cover-Ups, Saving Face, and Taking the Upper Level Line

Ye, Lan; Pang, Augustine - In: Journal of marketing channels : ... distribution … 18 (2011) 4, pp. 247-279

Persistent link: https://www.econbiz.de/10009340339

Organizational crisis communication on Facebook

Ye, Lan; Ki, Eyun-Jung - In: Corporate Communications: An International Journal 22 (2017) 1, pp. 80-92

Purpose The purpose of this paper is to explore British Petroleum’s (BP) crisis response on Facebook and factors contributing to its stakeholders’ perceptions of its crisis response strategies during the Deepwater Horizon oil spill. Design/methodology/approach Applying crisis response...

Persistent link: https://www.econbiz.de/10014692172