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How to avoid common mistakes in experimental research?

Mattila, Anna S.; Luo, Anqi; Xue, Xunyue; Ye, Tian - In: International Journal of Contemporary Hospitality Management 33 (2020) 1, pp. 367-374

Purpose: The purpose of this paper is to discuss some common pitfalls in experimental research in the field of hospitality and tourism. It aims to offer recommendations on how to avoid such problems to enhance theory development. Findings: This paper highlights some common pitfalls in...

Persistent link: https://www.econbiz.de/10012411686

Appreciation vs. apology : when and why does face covering requirement increase revisit intention?

Luo, Anqi; Ye, Tian; Xue, Xunyue; Mattila, Anna S. - In: Journal of retailing and consumer services 63 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012665924

The effect of ad appeals and message framing on consumer responses to plant-based menu items

Ye, Tian; Mattila, Anna S. - In: International journal of hospitality management 95 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012547725

The impact of environmental messages on consumer responses to plant-based meat : does language style matter?

Ye, Tian; Mattila, Anna S. - In: International journal of hospitality management 107 (2022), pp. 1-8

Persistent link: https://www.econbiz.de/10014227202

The impact of product name on consumer responses to meat alternatives

Ye, Tian; Mattila, Anna S.; Dai, Shanshan - In: International journal of contemporary hospitality management 35 (2023) 3, pp. 1051-1067

Persistent link: https://www.econbiz.de/10013546112