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~person:"Yoon, Hye Jin"
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Stimmung und Werbewirkung
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Yoon, Hye Jin
Pelsmacker, Patrick de
63
Ashkanasy, Neal M.
61
Gierl, Heribert
55
Esch, Franz-Rudolf
47
Frey, Bruno S.
45
Septianto, Felix
44
Winden, Frans A. A. M. van
41
Bauer, Hans H.
37
Bagozzi, Richard P.
35
Kirchler, Erich
35
Eisend, Martin
34
Dens, Nathalie
33
Diehl, Sandra
32
Hopfensitz, Astrid
28
Huber, Frank
28
Benhabib, Jess
27
Han, Heesup
26
Terlutter, Ralf
26
Bosman, Ronald
25
Härtel, Charmine E. J.
25
Taylor, Charles Raymond
25
Huy, Quy
24
Wilbur, Kenneth C.
24
Humphrey, Ronald H.
23
Nufer, Gerd
23
Phau, Ian
23
Reijmersdal, Eva A. van
23
Reuben, Ernesto
23
Kaiser, Harry M.
22
Siddiqui, Danish Ahmed
22
Chang, Chingching
21
Langner, Tobias
21
Loureiro, Sandra Maria Correia
21
Mattila, Anna S.
21
Geuens, Maggie
20
Hudders, Liselot
20
Kemp, Elyria
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Pauwels, Koen
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Stafford, Marla Royne
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Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of social marketing : JSOCM
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ECONIS (ZBW)
23
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1
Humorous threat persuasion in advertising : the effects of humor, threat intensity, and issue involvement
Yoon, Hye Jin
;
Tinkham, Spencer F.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10009738748
Saved in:
2
Association ambiguity in brand extension
Kim, Jooyoung
;
Yoon, Hye Jin
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 358-370
Persistent link: https://www.econbiz.de/10010230053
Saved in:
3
Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements
Yoon, Hye Jin
;
Mayer, James Mark
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 725-740
Persistent link: https://www.econbiz.de/10010467596
Saved in:
4
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
Saved in:
5
Gender differences in arousal priming effects on humor advertising
Yoon, Hye Jin
;
Lee, Yoon-Joo
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
Saved in:
6
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
7
Increasing the efficacy of emotional appeal ads on online video-watching platforms : the effects of goals and emotional approach tendency on ad-skipping behavior
Jeon, Yongwoog Andrew
;
Ryoo, Yuhosua
;
Yoon, Hye Jin
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014575197
Saved in:
8
Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10011292325
Saved in:
9
Understanding green advertising attitude and behavioral intention : an application of the health belief model
Yoon, Hye Jin
;
Kim, Yeo Jung
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011522034
Saved in:
10
Motivating savings behavior with public service advertisements : using social norms and benefit information to encourage savings
Yoon, Hye Jin
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10011743483
Saved in:
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