Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Yoon, Sukki"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Alcohol advertising : what doe...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
22
Werbung
22
Advertising effects
18
Werbewirkung
18
Consumer behaviour
14
Konsumentenverhalten
14
Internet marketing
5
Online-Marketing
5
Social Web
5
Social web
5
South Korea
5
Südkorea
5
USA
5
United States
5
Altruism
4
Altruismus
4
Fundraising
4
Psychology of advertising
4
Viral marketing
4
Virales Marketing
4
Werbepsychologie
4
Charitable organization
3
Charity
3
Comparison
3
Emotion
3
Gemeinnützige Organisation
3
Luxury goods
3
Luxusgüter
3
Vergleich
3
Wohltätigkeit
3
Charitable behavior
2
Construal level theory
2
Coronavirus
2
Cultural identity
2
Eigeninteresse
2
Environmental advertising
2
Kulturelle Identität
2
Personality psychology
2
Persönlichkeitspsychologie
2
Product Placement
2
more ...
less ...
Online availability
All
Undetermined
20
Free
1
Type of publication
All
Article
25
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Aufsatz im Buch
1
Book section
1
Language
All
English
26
Author
All
Yoon, Sukki
Grossman, Michael
79
Pelsmacker, Patrick de
76
Kaiser, Harry M.
75
Saffer, Henry
75
Gierl, Heribert
65
Eisend, Martin
60
Markowitz, Sara
58
Chaloupka, Frank J.
51
Esch, Franz-Rudolf
50
Taylor, Charles Raymond
47
Anderson, Simon P.
42
Dens, Nathalie
39
Wilbur, Kenneth C.
38
Kind, Hans Jarle
37
Septianto, Felix
37
Bauer, Hans H.
36
Dave, Dhaval
36
Diehl, Sandra
36
Okazaki, Shintaro
30
Rosengren, Sara
30
Terlutter, Ralf
30
Nickel, Volker
29
Pflaum, Dieter
29
Nilssen, Tore
28
Stafford, Marla Royne
28
Dahlén, Micael
27
Mueller, Barbara
27
Pepels, Werner
27
Anderson, Kym
26
Nelson, Jon P.
26
Rossiter, John R.
26
Bruhn, Manfred
25
Huh, Jisu
25
Nelson, Jon Paul
25
Pauwels, Koen
25
Sørgard, Lars
25
Yoon, Hye Jin
25
Zaccour, Georges
25
Chang, Chingching
24
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
5
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of advertising
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Social and environmental issues in advertising
1
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dollar-off or percent-off? : discount framing, construal levels, and
advertising
appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
2
Slow versus fast : how speed-induced construal affects perceptions of
advertising
messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
3
How liberals and conservatives respond to equality-based and proportionality-based rewards in charity
advertising
Lee, Younghwa
;
Yoon, Sukki
;
Lee, Young Woo
;
Stafford, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 108-118
Persistent link: https://www.econbiz.de/10012016478
Saved in:
4
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable
advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
Saved in:
5
When environmental messages should be assertive : examining the moderating role of effort investment
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 135-157
Persistent link: https://www.econbiz.de/10011298743
Saved in:
6
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
7
Text versus pictures in
advertising
: effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
8
Is that coffee mug smiling at me? : how anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability
advertising
Han, Nah Ray
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 352-361
Persistent link: https://www.econbiz.de/10012115152
Saved in:
9
Assertive environmental
advertising
and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
10
Ethical dissonance in environmental
advertising
: moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
