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~person:"Yuan, Ruizhi"
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Yuan, Ruizhi
Cheng, Zhiming
84
Luo, Jun
59
Smyth, Russell
45
Wang, Haining
30
Tani, Massimiliano
24
Liu, Martin J.
20
Wang, Ben Zhe
11
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9
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6
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Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
British journal of management
1
International journal of services, economics and management
1
International marketing review
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Technological forecasting & social change : an international journal
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Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
;
Yen, Dorothy A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
Saved in:
2
A critical review of the literature on authenticity : evolution and future research agenda
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
;
Bang, Nguyen
; …
- In:
International journal of services, economics and management
6
(
2014
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011471716
Saved in:
3
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
4
Social media-related tensions on business-to-business markets : evidence from China
Luo, Jun
;
Tóth, Zsófia
;
Liu, Martin J.
;
Yuan, Ruizhi
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 293-306
Persistent link: https://www.econbiz.de/10012501922
Saved in:
5
Understanding organizational resilience in a platform-based sharing business : the role of absorptive capacity
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
;
Yu, Jiang
- In:
Journal of business research : JBR
141
(
2022
),
pp. 85-99
Persistent link: https://www.econbiz.de/10013168046
Saved in:
6
"I am proud of my job" : examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
;
Yannopoulou, Natalia
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013449133
Saved in:
7
Redefining "masstige" luxury consumption in the post-COVID era
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 239-254
Persistent link: https://www.econbiz.de/10013194531
Saved in:
8
Evolution of B2B relationship stages in China : a study of confucianism philosophy
Liu, Paul C. Y.
;
Yuan, Ruizhi
;
Luo, Jun
;
Balaji, M. S.
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013194592
Saved in:
9
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior : a comparison study of China and the US
Wang, Zi
;
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
- In:
International marketing review
39
(
2022
)
2
,
pp. 166-206
Persistent link: https://www.econbiz.de/10013396168
Saved in:
10
Revitalizing sustainable reshoring brands : understanding the customer perspective on the roles of motivation attributions and the institutionalization process
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
;
Sivarajah, …
- In:
British journal of management
35
(
2024
)
2
,
pp. 893-913
Persistent link: https://www.econbiz.de/10014535422
Saved in:
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