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~person:"Zaccour, Georges"
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Distribution channel
18
Vertriebsweg
18
Game theory
10
Preismanagement
10
Pricing strategy
10
Spieltheorie
10
Advertising
8
Werbung
8
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01.09.1995
1
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Applied game theory
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Brand
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Brand image
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Brand management
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Co-op advertising programs
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English
18
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Zaccour, Georges
Yan, Ruiliang
25
Schögel, Marcus
22
Schramm-Klein, Hanna
19
Anderson, Erin
18
Heinemann, Gerrit
18
Neslin, Scott A.
18
Chen, Ying-Ju
17
Coughlan, Anne T.
17
Liu, Yunchuan
17
Ahlert, Dieter
16
Verhoef, Peter C.
15
Cebollada, Javier
14
Stern, Louis W.
14
Karray, Salma
13
Niu, Baozhuang
13
Pei, Zhi
13
Chen, Jing
12
Jerath, Kinshuk
12
Rosenbloom, Bert
12
Albers, Sönke
11
Cai, Gangshu
11
Choi, Tsan-Ming
11
Cui, Tony Haitao
11
Li, Guo
11
Liang, Liang
11
Sethi, Suresh
11
Shankar, Venkatesh
11
Tomczak, Torsten
11
Verboven, Frank
11
Zhuang, Guijun
11
Cheng, T. C. E.
10
Hudetz, Kai
10
Ingene, Charles A.
10
Jiang, Baojun
10
Martín Herrán, Guiomar
10
Matsui, Kenji
10
Schröder, Hendrik
10
Sigué, Simon Pierre
10
Taboubi, Sihem
10
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
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European journal of operational research : EJOR
4
International game theory review
2
Les cahiers du GERAD
2
Central European journal of operations research
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Economics letters
1
International journal of production economics
1
International series in operations research & management science
1
Journal of economic dynamics & control
1
Journal of retailing
1
Lecture Notes in Economics and Mathematical Systems
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ECONIS (ZBW)
18
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1
Effectiveness of coop advertising programs in competitive distribution channels
Karray, Salma
;
Zaccour, Georges
- In:
International game theory review
9
(
2007
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10003522877
Saved in:
2
Game-theory coordination mechanisms in distribution channels : integration and extensions for models without competition
Ingene, Charles A.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 476-496
Persistent link: https://www.econbiz.de/10009707159
Saved in:
3
A survey of game-theoretic models of cooperative advertising
Jørgensen, Steffen
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
237
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010378680
Saved in:
4
Which business model for e-book pricing?
Dantas, Danilo C.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Economics letters
125
(
2014
)
1
,
pp. 126-129
Persistent link: https://www.econbiz.de/10010504738
Saved in:
5
Dual role of price and myopia in a marketing channel
Martín Herrán, Guiomar
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 284-295
Persistent link: https://www.econbiz.de/10009514352
Saved in:
6
Channel coordination over time : incentive equilibria and credibility
Jørgensen, Steffen
;
Zaccour, Georges
- In:
Journal of economic dynamics & control
27
(
2003
)
5
,
pp. 801-822
Persistent link: https://www.econbiz.de/10001719692
Saved in:
7
Stackelberg leadership in a marketing channel
Jørgensen, Steffen
;
Sigué, Simon Pierre
;
Zaccour, Georges
- In:
International game theory review
3
(
2001
)
1
,
pp. 13-26
Persistent link: https://www.econbiz.de/10001613993
Saved in:
8
Dynamic marketing strategies in a two-member channel
Jørgensen, Steffen
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 158-174)
.
1996
Persistent link: https://www.econbiz.de/10001319630
Saved in:
9
Omnichannel fulfillment strategies and sales credit allocation
Ghodsi, Mahsa Mahboob
;
Zaccour, Georges
-
2022
Persistent link: https://www.econbiz.de/10013253180
Saved in:
10
Pricing decisions in marketing channels in the presence of optional contingent products
Kort, Peter M.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Central European journal of operations research
28
(
2020
)
1
,
pp. 167-192
Persistent link: https://www.econbiz.de/10012221881
Saved in:
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