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The price advantage
Marn, Michael V.; Roegner, Eric V.; Zawada, Craig C. - 2004
Persistent link: https://www.econbiz.de/10004792089
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Pricing Gets Creative - It takes more than absolute price levels to drive customer behaviors and perceptions.
Roegner, Eric V.; Marn, Michael V.; Zawada, Craig C. - In: Marketing management : a quarterly business management … 14 (2005) 1, pp. 25-31
Persistent link: https://www.econbiz.de/10007228364
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The price advantage
Baker, Walter; Marn, Michael V.; Zawada, Craig C. - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003908749
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The price advantage
Baker, Walter; Marn, Michael V.; Zawada, Craig C. - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10009495467
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GUEST ARTICLES - A Customer-Friendly Pricing Policy After the Merger
Zawada, Craig C. - In: Mergers & acquisitions 36 (2001) 1, pp. 40-43
Persistent link: https://www.econbiz.de/10006279744