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The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?
Zhang, Z.John; Krishna, Aradhna; Dhar, Sanjay K. - In: Management science : journal of the Institute for … 46 (2000) 3, pp. 348-362
Persistent link: https://www.econbiz.de/10006094544
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Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions
Krishna, Aradhna; Zhang, Z.John - In: Management science : journal of the Institute for … 45 (1999) 8, pp. 1041-1056
Persistent link: https://www.econbiz.de/10006096571
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Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions
Feinberg, Fred M.; Krishna, Aradhna; Zhang, Z.John - In: Journal of marketing research : JMR 39 (2002) 3, pp. 277-291
Persistent link: https://www.econbiz.de/10006653474
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Should Price Increases Be Targeted?-Pricing Power and Selective vs. Across-the-Board Price Increases
Krishna, Aradhna; Feinberg, Fred M.; Zhang, Z.John - In: Management science : journal of the Institute for … 53 (2007) 9, pp. 1407-1422
Persistent link: https://www.econbiz.de/10007792069