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~person:"Zhou, Liying"
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Zhou, Liying
Wang, Cheng Lu
103
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52
Chen, J.
49
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44
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28
Chen, Jianguo
21
Chen, Jing
21
Zhou, Li
19
Barnes, Bradley R.
18
Zhou, L.
17
Zhou, Ling
15
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13
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11
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10
Wu, Ruijuan
10
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9
Liu, Jiali
9
Zhou, Lei
9
Zhou, Wei
9
Chen, Huayou
8
Chen, Jian
8
Chen, Jin
8
Chen, Jun
8
Song, Wei
8
Chen, Jieke
7
Li, Dongjin
7
Leung, Woon Sau
6
Liu, Jinpei
6
Niu, Yongge
6
Sun, Chaoqun
6
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6
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5
Chen, Jianyong
5
Chen, Juan
5
Chung, Henry F. L.
5
Lin, Qiuzhen
5
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5
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5
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Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of consumer studies
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Chinese management studies : CMS
1
European journal of marketing
1
Finance research letters
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
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ECONIS (ZBW)
17
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1
Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
Saved in:
2
Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren
;
Wang, Cheng Lu
;
Liu, Jiaojiao
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
Saved in:
3
Doing bad by doing good? : corporate social responsibility fails when controversy arises
Guo, Shuojia
;
Wang, Cheng Lu
;
Hwang, Seokyoun
;
Jin, Fei
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014226204
Saved in:
4
Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Chen, Zhi
;
Wang, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
Saved in:
5
Virtual versus human : unraveling consumer reactions to service failures through influencer types
Zhao, Taiyang
;
Ran, Yaxuan
;
Wu, Banggang
;
Wang, Valerie …
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014555571
Saved in:
6
Order matters : effect of use versus outreach order disclosure on persuasiveness of sponsored posts
Zhang, Jin
;
Li, Xinmai
;
Wu, Banggang
;
Zhou, Liying
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 865-881
Persistent link: https://www.econbiz.de/10014428182
Saved in:
7
Nonstate capital participation and innovation in state-owned enterprises : scale, structure and quality
Zhang, Shuang
;
Wang, Wenzhi
;
Zhou, Liying
- In:
Finance research letters
61
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014490883
Saved in:
8
How social distance affects the intention and behavior of collaborative consumption : a study based on online car-hailing service
Huang, Lu
;
Li, Yuan
;
Huang, Xing
;
Zhou, Liying
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581880
Saved in:
9
Influence factors of customer-based brand equity : a study on China mobile phone industry
Guo, Wenqiu
;
Zhou, Liying
- In:
International journal of financial engineering
8
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012654694
Saved in:
10
Hustle for survival or bustle for revival : effects of Guanxi orientation and order of entry for China's electronic business ventures
Zhou, Liying
;
Niu, Yongge
;
Wang, Valerie Lynette
;
Tang, …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 370-381
Persistent link: https://www.econbiz.de/10012501914
Saved in:
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