Narrow search
Showing 1 - 10 of 11
Cover Image
Inquiry and review of dependence in marketing channels : an economics of exchange approach
Zhuang, Guijun; Herndon, Neil C. - In: Journal of marketing channels : ... distribution … 22 (2015) 4, pp. 299-310
Persistent link: https://www.econbiz.de/10011435912
Cover Image
Relational norms and collaborative activities : roles in reducing opportunism in marketing channels
Zhou, Yin; Zhang, Xubing; Zhuang, Guijun; Zhou, Nan - In: Industrial marketing management : the international … 46 (2015), pp. 147-159
Persistent link: https://www.econbiz.de/10011286965
Cover Image
Deterrence or conflict spiral effect? : exercise of coercive power in marketing channels ; evidence from China
Zhuang, Guijun; Herndon, Neil C.; Zhou, Nan - In: Journal of business-to-business marketing 21 (2014) 3, pp. 187-207
Persistent link: https://www.econbiz.de/10010465720
Cover Image
Building channel power : the role of IT resources and information management capability
Zhang, Tao; Wang, Xinchun; Zhuang, Guijun - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1217-1227
Persistent link: https://www.econbiz.de/10011802844
Cover Image
The impact of interpersonal Guanxi on exercise of power in a Chinese marketing channel
Zhuang, Guijun; Xi, Youmin; El-Ansary, Adel - In: Journal of marketing channels : ... distribution … 15 (2007/08) 2/3, pp. 185-210
Persistent link: https://www.econbiz.de/10003786183
Cover Image
Interpersonal influence as an alternative channel communication behavior in emerging markets : the case of China
Su, Chenting; Yang, Zhilin; Zhuang, Guijun; Zhou, Nan; … - In: Journal of international business studies : JIBS ; an … 40 (2009) 4, pp. 668-689
Persistent link: https://www.econbiz.de/10003854629
Cover Image
Impact of relationship marketing orientation on the exercise of interfirm power and relational governance in marketing channels : empirical evidence from China
Zhuang, Guijun; Zhang, Xubing - In: Journal of marketing channels : ... distribution … 18 (2011) 4, pp. 279-302
Persistent link: https://www.econbiz.de/10009404738
Cover Image
Perceptual difference of dependence and its impact on conflict in marketing channels in China: an empirical study with two-sided data
Zhou, Nan; Zhuang, Guijun; Yip, Leslie S. C. - In: Industrial marketing management : the international … 36 (2007) 3, pp. 309-321
Persistent link: https://www.econbiz.de/10003450759
Cover Image
Active or passive? : examination of dependency behavior in marketing channels in China
Wei, Ruifeng; Zhuang, Guijun; Pang, Fanglan - In: Journal of business-to-business marketing 30 (2023) 3, pp. 297-310
Persistent link: https://www.econbiz.de/10014454760
Cover Image
Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang; Zhuang, Guijun; Yang, Zhilin; Zhang, Yang - In: Journal of business-to-business marketing 24 (2017) 2, pp. 139-160
Persistent link: https://www.econbiz.de/10011735914