relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley …This paper contends that relationship marketing can enhance the nature of partnerships in local government. It … development of relationship marketing and its definitions are acknowledged along with a selection of related issues. Two …

Marketing-Controlling und der Marketing-Organisation sowie das Human Resources Management. Auch die Marktforschung auf …Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Managements, wendet sich dieses Buch … sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des …

integrated marketing communications management. Companies experience increasing influence of consumer-generated content and … online reviews. Therefore, the need for specific tools and methodology of integrated marketing communications management … “modern” marketing has faded away. Today, integrated marketing communications management is a complex and ubiquitous array of …

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

relationships in the process, positive steps can be made towards the marketing of a work and the career progression of the … playwright. The issues of marketing and career progression are considered in a regional context. The thesis comprises the …

, structural, intuition, experiential, creative, and network. We build our model by using intelligence dimensions from management …, industrial organizational psychology, marketing and organizational behavior, and perspectives that include relational contracting … norms, relationship marketing, networking, and communications. We propose that global supply chain managers need all nine …

O marketing de relacionamento fornece a definição de construtos envolvidos na relação entre entidades que transacionam … ao longo de um canal de marketing. Construtos como poder, dependência, confiança, comprometimento, cooperação, conflito … marketing de hortaliças no Brasil são caracterizados por estruturas de regulação por preço, pela informalidade nas transações e …

Pick n Pay Waterfront management, which would allow them to address the question of customer perceptions pertaining to …