how the concept of consumer-brand relationships has been used in the marketing literature. The aim of this state … marketing.The first study (chapter 2) applies the existing BP scale. It develops a taxonomy which fills a gap in empirical … by integrating current knowledge from the relationship marketing literature. The results show that brand relationship …

This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to … general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and … compares two different types of measures for measuring IJV marketing performance, a subjective measure and an objective measure …

Differenzierung und Präferenzschaffung gegenüber den Konkurrenten wieder ins Licht der Markenpolitik. Da jedoch das Transferpotential …

, the corporate marketing function must respond. A new paradigm is required if the communities that comprise future markets …

relationships in the process, positive steps can be made towards the marketing of a work and the career progression of the … playwright. The issues of marketing and career progression are considered in a regional context. The thesis comprises the …

, industrial organizational psychology, marketing and organizational behavior, and perspectives that include relational contracting … norms, relationship marketing, networking, and communications. We propose that global supply chain managers need all nine …

O marketing de relacionamento fornece a definição de construtos envolvidos na relação entre entidades que transacionam … ao longo de um canal de marketing. Construtos como poder, dependência, confiança, comprometimento, cooperação, conflito … marketing de hortaliças no Brasil são caracterizados por estruturas de regulação por preço, pela informalidade nas transações e …