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The interactions of consumption characteristics on social norms
Lee, Richard; Murphy, Jamie; Neale, Larry - 2009
Purpose: An extended Theory of Planned Behavior (TPB) model tests how customer loyalty intentions may relate to subjective and descriptive norms. The study further determines whether consumption characteristics ? product enjoyment and importance ? moderate norms-loyalty...
Persistent link: https://www.econbiz.de/10009483430
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Development and Gender Inequality ; Development and Gender Inequality
Lamanna, Francesca - 2013
Persistent link: https://www.econbiz.de/10010353250
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Generation Y female consumer decision-making styles
Bakewell, Cathy; Mitchell, Vincent-Wayne - 2003
Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Retail & Distribution Management, published by and copyright Emerald.
Persistent link: https://www.econbiz.de/10009455074
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Shopping with mum : mother and daughter consumer socialization
Minahan, Stella; Huddleston, Patricia - 2010
retail shopping experience for young women. Design/methodology/approach – This exploratory study is based on 30 online and … three face-to-face interviews with young women aged between 20 and 22. The authors asked the young women who they shopped … major themes that emerged from the interviews with the young women were: gaining independence; trust in mother; the bank of …
Persistent link: https://www.econbiz.de/10009483913
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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The fourth hermeneutic in marketing theory
Lowe, Sid; Carr, Adrian; Thomas, Michael; … - University of Western Sydney; College of Social and …; … - 2005
Murray and Ozanne (1991) provided evidence of paradigmatic approaches in market and consumer research by classifying the field into Positivism, Interpretivism and Critical Theory. We discuss these approaches and celebrate their contribution. We posit, however, that paradigms are symptomatic of...
Persistent link: https://www.econbiz.de/10009482284
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Austrian Economics as a Basis for a General Marketing Theory
Broeckelmann, Philipp - 2004
Marketingtheorie. Zuerst beschreibt diese Diplomarbeit verschiedene Konzepte und Probleme des Marketings und der Marketingtheorie … Marktprozesstheorie fruchtbar für die Marketingtheorie. Ohne den Einsatz des Marketings würde der Marktprozess in einem Ungleichgewicht …
Persistent link: https://www.econbiz.de/10009467120
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A strategic marketing approach to national development initiatives involving large scale collaborative ventures (LSCV)
Briggs, Maxwell J. - 2006
This paper relates to government initiatives which aim at advancing their country’s economic development and investor attractiveness. It identifies large scale projects that involve collaboration between government and business (termed: large scale collaborative venture – LSCV) as one aspect...
Persistent link: https://www.econbiz.de/10009437710
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The effects of sensing and seizing of market opportunities and reconfiguring activities on the organisational resource base
Lings, Ian; Wilden, Ralf; Gudergan, Siegfried - 2009
This study has important implications for marketing theory and practice. In an era of turbulent market environments, the organisational ability to sense and seize market opportunities and to reconfigure the resource base accordingly, has significant effects on performance. This paper uses a...
Persistent link: https://www.econbiz.de/10009437894
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An application of the CBBE model to assess brand loyalty for a long haul travel destination
Bianchi, Constanza; Pike, Steven D. - 2010
In the past two decades there has been increasing interest in branding tourism destinations in an effort to meaningfully differentiate against a myriad of competing places that offer similar attractions and facilities. The academic literature relating to destination branding commenced only as...
Persistent link: https://www.econbiz.de/10009438000