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Innovationsprozesse wissensbasierter Technologien : Beispiel der PEM-Brennstoffzelle
Bertram, Björn - 2011
Wissen zeichnet sich zunehmend als entscheidender Produktionsfaktor ab und bildet die Basis für Entwicklungen wissensbasierter Technologien. Diese Untersuchung analysiert am Beispiel der PEM-Brennstoffzellentechnologie diesen Innovationsprozess und bedient sich dazu der Heuristik des...
Persistent link: https://www.econbiz.de/10009434539
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Kritische Analyse zur Entwicklung und Notwendigkeit der werberelevanten Zielgruppe der 14-bis 49-Jährigen auf dem deutschen Fernsehmarkt : der Einfluss demographischer und gesellsc...
Jebsen, Hauke - 2009
Die vorliegende Bachelorarbeit analysiert, woher die werberelevante Zielgruppe der 14- bis 49-Jährigen stammt, wie sich … Kriterien zu bestimmen, wird diese Zielgruppe hinsichtlich ihrer Demographie, Fernsehnutzung, Werbeakzeptanz, Lebenseinstellung … Schluss, dass die werberelevante Zielgruppe der 14- bis 49-Jährigen aufgrund der hier untersuchten Kriterien zunehmend an …
Persistent link: https://www.econbiz.de/10009434172
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Internationales Marketing-Management
Berndt, Ralph; Fantapié Altobelli, Claudia; Sander, … - 2005
Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Managements, wendet sich dieses Buch sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des Marketing-Controlling und der Marketing-Organisation...
Persistent link: https://www.econbiz.de/10009471777
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Market orientation and accounting information - a product-level study
Inglis, Robert M. - 2005
From the early 1990’s, both the marketing and accounting disciplines have reported insightful and similar developments. In seeking to define and measure the marketing concept, research on ‘market orientation’ has highlighted the need for organization-wide information and action on...
Persistent link: https://www.econbiz.de/10009465896
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Retail Image As Seen Through Consumers' Eyes: studying international retail image through consumer photographs of stores
Burt, Steven Leslie; Johansson, U.; Thelander, Å. - 2007
The aim of this paper is to explore how retail store image is perceived by consumers from different cultural backgrounds and with different degrees of awareness and experience of the retailer. The subject is IKEA, a retailer recognized as having a global approach to the markets in which it...
Persistent link: https://www.econbiz.de/10009465915
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Study on Community-based Peripheral Attribute Attractiveness and Product Attractiveness Advantage: Bridging Product Innovation and Consumer Purchase Intention
Husen, Syamsier - 2015
The purpose of this study is to analyze the role of community-based peripheral attribute attractiveness as a mediating variable in relationship of product innovation and consumer purchase intention. Honda motor matic community in Central Java and Yogyakarta used as a sample. Sampling used in...
Persistent link: https://www.econbiz.de/10011315514
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Integrated Marketing Communications in web 2.0 environment: Challenges and Opportunities of online presence
Abashidze, Irakli - 2017
In today’s digital world, it is impossible to achieve wide scale marketing goals without using modern methodology of integrated marketing communications management. Companies experience increasing influence of consumer-generated content and online reviews. Therefore, the need for specific...
Persistent link: https://www.econbiz.de/10011734846
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Perceived Value, Personality and Behavioural Intention of Electronic Brand Customers In Nairobi County, Kenya
Kibos, Kiprop Eric - 2019
Electronic retail firms experience high customer turnover, frequent customer switching and complaint behavior which can be attributed to their focus on immediate brand sales with minimal focus on customers’ individual personalities and value perception. The study examined the moderating effect...
Persistent link: https://www.econbiz.de/10012136663