the complete risk management process. An Example from a mechanical engineering company is used for the final validation of …

Standard tools for the analysis of economic problems involving uncertainty, including risk premiums, certainty … equivalents and the notions of absolute and relative risk aversion, are developed without making specific assumptions on … prefer certainty to risk. Individuals are not required to display probabilistic sophistication. The approach relies on the …

This paper presents a framework that helps researchers to design and validate both formative and reflective measurement … important examples, one from international business and one from marketing, illustrate the use of the framework. Both examples … reflectively. In contrast, applying the framework suggests that a formative measurement model may be more appropriate. These …

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Managements, wendet sich dieses Buch … sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des … Marketing-Controlling und der Marketing-Organisation sowie das Human Resources Management. Auch die Marktforschung auf …

In today’s digital world, it is impossible to achieve wide scale marketing goals without using modern methodology of … integrated marketing communications management. Companies experience increasing influence of consumer-generated content and … online reviews. Therefore, the need for specific tools and methodology of integrated marketing communications management …

cross-nationally. Typically, researchers have relied upon the tenets of classical measurement theory (CT) using confirmatory …-national applicability? Our research seeks to address these issues and the cross-national measurement applicability of multi … demonstrate the usefulness of GT to cross-national multi-dimensional measurement. …

the more conventional two-dimensional methodologyof assessing the relative risk and return attributes of various assets … relevance, the studymakes suggestions as to how time horizons could be incorporated into the risk returnassessments of various …

imminently maturing futures contracts risk is defined as the conditional variance of profit outcomes. The conditional mean is …