Narrow search
Showing 1 - 10 of 119
Cover Image
Retail Image As Seen Through Consumers' Eyes: studying international retail image through consumer photographs of stores
Burt, Steven Leslie; Johansson, U.; Thelander, Å. - 2007
The aim of this paper is to explore how retail store image is perceived by consumers from different cultural backgrounds and with different degrees of awareness and experience of the retailer. The subject is IKEA, a retailer recognized as having a global approach to the markets in which it...
Persistent link: https://www.econbiz.de/10009465915
Cover Image
Perceived Value, Personality and Behavioural Intention of Electronic Brand Customers In Nairobi County, Kenya
Kibos, Kiprop Eric - 2019
Electronic retail firms experience high customer turnover, frequent customer switching and complaint behavior which can be attributed to their focus on immediate brand sales with minimal focus on customers’ individual personalities and value perception. The study examined the moderating effect...
Persistent link: https://www.econbiz.de/10012136663
Cover Image
Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
Cover Image
Market orientation and accounting information - a product-level study
Inglis, Robert M. - 2005
From the early 1990’s, both the marketing and accounting disciplines have reported insightful and similar developments. In seeking to define and measure the marketing concept, research on ‘market orientation’ has highlighted the need for organization-wide information and action on...
Persistent link: https://www.econbiz.de/10009465896
Cover Image
Study on Community-based Peripheral Attribute Attractiveness and Product Attractiveness Advantage: Bridging Product Innovation and Consumer Purchase Intention
Husen, Syamsier - 2015
The purpose of this study is to analyze the role of community-based peripheral attribute attractiveness as a mediating variable in relationship of product innovation and consumer purchase intention. Honda motor matic community in Central Java and Yogyakarta used as a sample. Sampling used in...
Persistent link: https://www.econbiz.de/10011315514
Cover Image
Integrated Marketing Communications in web 2.0 environment: Challenges and Opportunities of online presence
Abashidze, Irakli - 2017
In today’s digital world, it is impossible to achieve wide scale marketing goals without using modern methodology of integrated marketing communications management. Companies experience increasing influence of consumer-generated content and online reviews. Therefore, the need for specific...
Persistent link: https://www.econbiz.de/10011734846
Cover Image
Internationales Marketing-Management
Berndt, Ralph; Fantapié Altobelli, Claudia; Sander, … - 2005
Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Managements, wendet sich dieses Buch sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des Marketing-Controlling und der Marketing-Organisation...
Persistent link: https://www.econbiz.de/10009471777
Cover Image
Macroeconomic Determinants of the Happiness of the Poor: A Case Study of Pakistan
Shahbaz, Muhamm; Aamir, Naveed - 2008
that this is qualitative and subjective phenomena are not easily captured by measurement. In the present endeavour, the …
Persistent link: https://www.econbiz.de/10009468683
Cover Image
Internationalit?t der Unternehmung - Aktueller Forschungsstand, Analyse und Konzeptualisierung
Fischer, Laura Denise - 2006
The research field of (measurement) concepts depicting the degree of multinationality of a firm is vast and complex … multinationality is, however, a precondition for the validity of measurement concepts. Hence, the development of a well … framework as well as recommendations for the construction of measurement concepts of firm multinationality are identified and …
Persistent link: https://www.econbiz.de/10009481002
Cover Image
Forecasting Field Defect Rates Using a Combined Time-based and Metrics-based Approach: a Case Study of OpenBSD
Luo Li, Paul; Herbsleb, James; Shaw, Mary - 2005
Open source software systems are critical infrastructure for many applications; however, little has been precisely measured about their quality. Forecasting the field defect-occurrence rate over the entire lifespan of a release before deployment for open source software systems may enable...
Persistent link: https://www.econbiz.de/10009440981