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Die Macht der Marken. Geschichte und Gegenwart.
Schütz, Petra - 2001
missing. For instance there is not yet a thorough definition of the term brand. This paper therefore tries to holistically … describe what characterizes the 'brand' phenomenon. A thorough look into history is crucial for a better understanding of the … brands, which reflects the main traits of the brand character as well als its complex interactions within and with its …
Persistent link: https://www.econbiz.de/10009450179
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Best value, partnerships and relationship marketing in local government
Rees, Patricia L.; Gardner, Hanne - 2003
Full-text of this article is not available in this e-prints serivce. This article was originally published following peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley & Sons Ltd.
Persistent link: https://www.econbiz.de/10009455012
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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Consumer acceptance and market success: Wal-Mart in the UK and Germany
Pioch, Elke; Gerhard, Ulrike; Fernie, John; Arnold, … - 2009
Full-text of this article is not available in this e-prints service. This article was originally published in International Journal of Retail & Distribution Management, published by and copyright Emerald.
Persistent link: https://www.econbiz.de/10009455032
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Generation Y female consumer decision-making styles
Bakewell, Cathy; Mitchell, Vincent-Wayne - 2003
Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Retail & Distribution Management, published by and copyright Emerald.
Persistent link: https://www.econbiz.de/10009455074
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Alternative explanations of online repurchasing behavioral intentions: A comparison study of Korean and UK young customers
Ha, H; Muthaly, S; Akamavi, R - 2010
Purpose: This study sets out to employ a cross-cultural perspective to explore alternative explanations in the development of the online repurchase intentions model. Design/methodology/approach: The proposed constructs of alternative models deal with key online consumer behavior variables such...
Persistent link: https://www.econbiz.de/10009481610
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Entwicklung als nachholende Industrialisierung?
Jürgenmeyer, Clemens - 1985
. Clemens Jürgenmeyer criticises the insufficient consideration of current data and literature about India's economic …
Persistent link: https://www.econbiz.de/10009468652
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Remittances and Economic Development in India and Pakistan
Ballard, Roger - 2005
The document contains a chapter of a World Bank report on remittances, its development impact as well as future prospects. It was published in 2005. The articles originated in 2003 during a conference organized by the Department for International Development, IMF, and World Bank, in London.
Persistent link: https://www.econbiz.de/10009468666
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Indiens ökonomische Entwicklung
Hauff, Michael /von - 2009
nationaler als auch auf außenwirtschaftlicher Ebene stark zugenommen. Indien wird als eine der zukünftigen Wirtschaftsmächte … werden kann, wird Indien in den zukunftsträchtigen Wachstumsbranchen den Weg einer sich modernisierenden Wirtschaftsnation …
Persistent link: https://www.econbiz.de/10009468679
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Wirtschaft und Umwelt
Zingel, Wolfgang-Peter - 2009
Im gleichen Zuge, in dem sich China und Indien zu dominierenden Wirtschaftsmächten entwickeln, wird sich die Belastung … (IEA) damit, dass Indien bis 2015 weltweit der drittgrößte Emittent klimaschädlicher Gase sein könnte. Wie in allen … aufstrebenden Volkswirtschaften ist auch in Indien der Raubbau an der Umwelt auf dem Vormarsch. Die Liste der indischen …
Persistent link: https://www.econbiz.de/10009468680