missing. For instance there is not yet a thorough definition of the term brand. This paper therefore tries to holistically … describe what characterizes the 'brand' phenomenon. A thorough look into history is crucial for a better understanding of the … brands, which reflects the main traits of the brand character as well als its complex interactions within and with its …

importance ? moderate norms-loyalty relationships.----- Methodology: Using a two-study approach focusing on youth, an Australian … generalizablity.----- Practical implications: The significance of both norms suggests that mobile firms should reach youth through … their peers. With youth, social pressure may be influential particularly with hedonic products. However, the different …

help them preserve a competitive advantage in the hypermarket business by detecting actions that do not induce reactions. …

This paper investigates how fashion circulates globally and is adapted and localised by consumers. The rise of fashion … blogs, social networking, on-line retail and on-line streaming of fashion shows has exponentially increased the availability … of fashion images globally, enabling a further multiplication of styles and looks. The geographical dispersion of …

This exhibition engages with one of the key issues facing the fashion textiles industry in terms of future … sustainability: that of the well being of fashion industry workers in Australia and New Zealand (people). This collection formed the … involved in making fashion garments. Although the focus of this research appears to centre on people and profit, this kind of …

traced through China’s film, music and fashion industries. The book argues that social network markets, consumer …

simply explore and invent. An examination of the work of iconic fashion designers, through case study and situational … methods, production and consumption. In relation to contemporary fashion, where many garments look the same in style, colour … driver of innovation in fashion design. A key aspect of seeking knowledge, as a mechanism to cope with this uncertainty, is a …

number one in relation to demand levels of fashion handbags. Several antecedents were investigated for the purpose of this … research, which are as follows:•Social consumption factors which incorporates an investigation into brand meaningand social … meaning;•Attitudinal factors;•Individual factors which looks at the BLI (brand luxury index) and materialism; and …