relationships in the process, positive steps can be made towards the marketing of a work and the career progression of the … playwright. The issues of marketing and career progression are considered in a regional context. The thesis comprises the …

, industrial organizational psychology, marketing and organizational behavior, and perspectives that include relational contracting … norms, relationship marketing, networking, and communications. We propose that global supply chain managers need all nine …

O marketing de relacionamento fornece a definição de construtos envolvidos na relação entre entidades que transacionam … ao longo de um canal de marketing. Construtos como poder, dependência, confiança, comprometimento, cooperação, conflito … marketing de hortaliças no Brasil são caracterizados por estruturas de regulação por preço, pela informalidade nas transações e …

relationship marketing with parastatals in South Africa, as a strategy togain a competitive advantage. Standardised open … supplier, to explore the determinantsthat affect relationship marketing with parastatals in South Africa.The findings of the … research cannot be generalised to all parastatalsin South Africa, they do suggest that relationship marketing is a …

Marketing scholars question the ability of the 4Ps to explain higher order phenomena in modern marketing. Scholars … contend that marketing's historical framework, based in product centric economic theory, constrains the 4Ps ability to form a … foundation for a general theory of marketing. The focus on value embedded in product fails to explain knowledge-based intangible …

positioned as an important interpersonal norm of stable marketing relationships given recent findings that relationships develop …

One possible “kind” of marketing relationship occurs where a norm of reciprocity is upheld. The norm states that “we … previous work that conceptualises the role of reciprocity in relationship marketing by examining these virtues. For the norm to … effectively stabilize marketing relationships it relies on the presence of other virtues, these include, generosity, conviviality …

, communication, shared values, and uncertainty, which have been studied extensively in the extant supply chain and marketing …

peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley …This paper contends that relationship marketing can enhance the nature of partnerships in local government. It … development of relationship marketing and its definitions are acknowledged along with a selection of related issues. Two …