present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e … bidding forclicks and bidding for impressions. The analysis implies that sellersof online advertising (a) may sometimes prefer …

international practice, and (2) the port State's use of targeting to focus its attention on substandard performance. It will also … outline and clarify the practice of targeting which has been employed under several regional port State control agreements … throughout the world. This study will examine targeting as an economic sanction; in essence, a coercive measure using financial …

(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …

Die vorliegende Bachelorarbeit analysiert, woher die werberelevante Zielgruppe der 14- bis 49-Jährigen stammt, wie sich … Kriterien zu bestimmen, wird diese Zielgruppe hinsichtlich ihrer Demographie, Fernsehnutzung, Werbeakzeptanz, Lebenseinstellung … Schluss, dass die werberelevante Zielgruppe der 14- bis 49-Jährigen aufgrund der hier untersuchten Kriterien zunehmend an …

The phenomenon of sponsored search advertising – where advertiserspay a fee to Internet search engines to be displayed …

they are to click ononline advertising. The paper uses data from a randomized fieldexperiment that examined the relative … targeting. Theincrease in effectiveness was larger for ads that used less commonlyavailable private information to personalize …