This paper examines the effect of financial risk on perceptions of service quality and relationship-marketing quality in the online retail environment. Perceptions of financial risk were found to be negatively associated with service quality. In particular, a well-designed and attractive Web...

This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and compares two different types of measures for measuring...

This study investigates how professional service firms (PSFs) compete in the market. Drawing on strategic marketing literature, a managerial rather than customer perspective is adopted. The study investigates the competitive positions sought by professional service providers and the specific...

Assessing contingency reserves is often a difficult concept for students to grasp because of their lack of real world experience. This realistic case gives students an opportunity to develop critical thinking skills through the evaluation of accounting estimates and through the consideration of...

The pursuit of happiness is a desire that everyone has in life. The behavioral economics can help to identify constraints to achieve the true happiness. This study made an attempt to identify some possible determinants to explain the happiness of university professors in higher education...

This article examines the creation of entrepreneurial male subjects in Japan's host clubs. Based on my ethnographic study, I argue that hosts' entrepreneurship is constituted by commodifying themselves. This paradoxical - commodified, yet entrepreneurial - male subject is embedded in the new...