, that congruent scent can increase sales, an experiment had been carried out in Lithuania. Experiment results deny the …

, this study attempts to assess the effect ofthe senses on the perception of a brand. Perception is the way in whichconsumers … question was drawn: ‘Do thesenses affect the perception of a brand?’The empirical study was one of an experimental nature, and … product were used tomeasure the effect of the senses on brand perception. The nature of thebrand is a consumable, and taste …

and complex concept, at it deals with the unconscious of the consumers: their perceptions, feelings and tastes. Scent … Marketing is a growing trend in advertising which is a part of sensory marketing. The power of scent is not fully understood but … paper focuses on the use of ambient scent within retail environments, and investigates those mediating factors that help …

the products are farm-raised, having previous experience with purchasingseafood along with the perception that seafood is …