Consumers interact with each other and within their social networks. Influentials have an overproportional influence on other consumers? preferences and choices, thus having relevant implications for product development, marketing planning and strategic marketing. An important question that...

The extent to which service quality is linked to satisfaction, value and behavioural outcomes continues to be debated in the literature. This research investigated two models involving the linkages between service quality, satisfaction, perceived value, repurchase intention and willingness to...

The aim of this paper is to explore how retail store image is perceived by consumers from different cultural backgrounds and with different degrees of awareness and experience of the retailer. The subject is IKEA, a retailer recognized as having a global approach to the markets in which it...

Electronic retail firms experience high customer turnover, frequent customer switching and complaint behavior which can be attributed to their focus on immediate brand sales with minimal focus on customers’ individual personalities and value perception. The study examined the moderating effect...

Full-text of this article is not available in this e-prints serivce. This article was originally published following peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley & Sons Ltd.

The movement or flow of employees into, around and out of organisations(‘employee flow’) has long been a central issue in human resourcemanagement and industrial psychology. This is especially so for the specificelement of employee turnover, but also applies to staffing and internal...

This research report aims to define the drivers of Customer Equity in the SouthAfrican Consulting industry. The Driver Model of Customer Equity was used toformulate this research.This report uses a supply-side qualitative survey, and a demand-sidequantitative survey to test if the propositions...

The expense of implementing marketing strategies has always been classified as a cost to the firm. However, recent research has demonstrated these costs might be more appropriately viewed as investments in creating assets. The present research augments the growing body of research examining the...

Die steigende Bedeutung von Kundenbeziehungen f?r Unternehmen spiegelt sich nicht nur in aktuellen Gesch?ftsberichten und Pressemitteilungen zahlreicher Unternehmen wider. Vielmehr verdeutlicht eine ganze Reihe unternehmensweiter Projekte, dass Unternehmen eine strategische Neuausrichtung auf...