differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since …Place branding has become a major focus of operations for destination marketing organisations (DMO) striving for …

differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since …Place branding has become a major focus of operations for destination marketing organisations (DMO) striving for …

In the past two decades there has been increasing interest in branding tourism destinations in an effort to … literature relating to destination branding commenced only as recently as 1998, and there remains a dearth of empirical data that …

differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since …Place branding has become a major focus of operations for destination marketing organisations (DMO) striving for …

differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since …Place branding has become a major focus of operations for destination marketing organizations (DMOs) striving for …

or services branding to the branding of destinations. To date, most of thesestudies focussed on using product and … services branding concepts for branding destinationson the level of an individual resort, city or country. This thesis extends … this trend byconsidering to what degree these destination branding ideas can also be used to brand anentire region …

destination and incorporated into a destination's branding strategy. This implies the need to evaluate the contribution of an …

A significant gap in the tourism and travel literature exists in the area of tourism destination branding. While … interest in applications of brand theory to practise in tourism is increasing, there is a paucity of published research in the …

) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e … attention should be given to the implementation of branding and brand management strategies that recognise the changes and …