This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to … general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and … compares two different types of measures for measuring IJV marketing performance, a subjective measure and an objective measure …

value co-creation on marketing performance. Handicraft firms in Indonesia used as a sample. Sampling was done using … innovation. In addition, product innovation and value co-creation have a significant effect on marketing performance, and value … co-creation to be a mediator in the relationship of product innovation and marketing performance. …

value co-creation on marketing performance. Handicraft firms in Indonesia used as a sample. Sampling was done using … innovation. In addition, product innovation and value co-creation have a significant effect on marketing performance, and value … co-creation to be a mediator in the relationship of product innovation and marketing performance. …

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Managements, wendet sich dieses Buch … sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des … Marketing-Controlling und der Marketing-Organisation sowie das Human Resources Management. Auch die Marktforschung auf …

In today’s digital world, it is impossible to achieve wide scale marketing goals without using modern methodology of … integrated marketing communications management. Companies experience increasing influence of consumer-generated content and … online reviews. Therefore, the need for specific tools and methodology of integrated marketing communications management …

competitive advantage. Internal marketing is a new concept that is receiving attention in terms of how its processes can impact … business performance. The literature suggests that the management of internal marketing health from the consumer‟s perspective … African perspective, of internal marketing on business performance as measured by shareholder value. The research methodology …

marketing planning, decision-making process, and marketing strategy form the core capability configuration of an organisation …

price competition and the transfer of up-to-date technology and International Joint Venture (IJV) marketing performance in … identified foreign market characteristics and IJV marketing performance in Thailand. …

entrepreneurial orientation creativity, competence marketing knowledge and creation marketing capabilities to marketing performance … acceptable for variable influence creativity entrepreneurial orientation, competence marketing knowledge, creation of marketing … capabilities, to marketing performance. …