The aim of this paper is to explore how retail store image is perceived by consumers from different cultural backgrounds and with different degrees of awareness and experience of the retailer. The subject is IKEA, a retailer recognized as having a global approach to the markets in which it...

Electronic retail firms experience high customer turnover, frequent customer switching and complaint behavior which can be attributed to their focus on immediate brand sales with minimal focus on customers’ individual personalities and value perception. The study examined the moderating effect...

A fundamental marketing problem faced by auctioneers is the promotion of their auction in order to recruit bidders. Merchants would like to attract as many bidders as possible to an auction, since the higher the number of bidders, the higher the expected winning price and profitability. This...

There was hardly another development which influenced the life on earth asmuch as the development of the communication technology in the last decades.The advantages of mobile communication brought the branch enormeousgrowth rates. However, for some years an increasing saturation has beenlooming...

Die vorliegende Dissertation behandelt in fünf wissenschaftlichen Artikeln Grundfragen aus dem Themenfeld der Konsumenten-Marken Beziehung. Artikel 1 befasst sich mit der Fragestellung, was Konsumenten dazu führt, eine Marke in Betracht zu ziehen. Artikel 2 untersucht den Zusammenhang von...

There has been a recent trend toward the use of lifecycle analysis (LCA) as a decision-making tool for the automotive industry. However, the different practitioners` methods and assumptions vary widely, as do the interpretations put on the results. The lack of uniformity has been addressed by...

ENGLISH ABSTRACT: The aim of this research report is to identify the impact of the changes in retail pricing driving forces since the introduction of the Motor Industry Development Programme (MIDP) in 1995, identify the shortcomings and develop an improved retail pricing principle model for...

Die Globalisierung und höhere Marktheterogenität haben zu einer drastischen Zunahme der Produktkomplexität in der Automobilindustrie geführt. Ursache hierfür sind kürzere Modell-Lebenszyklen, eine stark gestiegene Modellvielfalt und zunehmende landesspezifische Produktanpassungen. Die...

Forschungsfragen:- Welche Voraussetzungen bzw. Bedingungen sind im Menschen selbst und in seiner Umgebung vorhanden/müssen geschaffen und gefördert werden, damit er bereit ist, sich aktiv an Innovationsprozessen zu beteiligen?- Wie ist dies durch Maßnahmen zur konsequenten Förderung und...