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Investigating cross-buying and customer loyalty
Reinartz, Werner J.; Thomas, Jacquelyn S.; Bascoul, … - In: Journal of interactive marketing : a quarterly … 22 (2008) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10003736321
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Creating enduring customer value
Kumar, V.; Reinartz, Werner J. - In: Journal of marketing 80 (2016) 6, pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
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Customer win-back : the role of attributions and perceptions in customers’ willingness to return
Pick, Doreén; Thomas, Jacquelyn S.; Tillmanns, Sebastian; … - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 218-240
Persistent link: https://www.econbiz.de/10011453224
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Customer relationship management and firm performance : the mediating role of business strategy
Reimann, Martin; Schilke, Oliver; Thomas, Jacquelyn S. - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 326-346
Persistent link: https://www.econbiz.de/10003986395
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Looking through the marketing lens : my journey so far ...
Kumar, V. - 2011
Persistent link: https://www.econbiz.de/10009270384
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Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar; Bleier, Alexander; Reinartz, Werner J. - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
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Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.; Krafft, Manfred - In: Journal of business economics : JBE 71 (2001) 11, pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
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Managing marketing channel multiplicity
Bruggen, Gerrit H. van; Antia, Kersi D.; Jap, Sandy D.; … - In: Journal of service research : JSR 13 (2010) 3, pp. 331-340
Persistent link: https://www.econbiz.de/10008652113
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Customer engagement as a new perspective in customer management
Verhoef, Peter C.; Reinartz, Werner J.; Krafft, Manfred - In: Journal of service research : JSR 13 (2010) 3, pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
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Capturing retailers' brand and customer focus
Han, Simeng; Reinartz, Werner J.; Skiera, Bernd - In: Journal of retailing 97 (2021) 4, pp. 582-596
Persistent link: https://www.econbiz.de/10013270698