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~source:"econis"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Privater Konsum"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Value brands : cheap or trendy...
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Brand extension
Konsumentenverhalten
Marktforschung
Mode
Privater Konsum
Consumer behaviour
477
Theorie
122
Theory
122
USA
83
United States
83
Brand
82
Markenartikel
82
Brand management
70
Markenführung
70
Markenimage
51
Brand image
50
Estimation
41
Schätzung
41
Deutschland
40
Germany
40
Verbraucherverhalten
39
Experiment
29
Market research
27
Preismanagement
26
Pricing strategy
26
Marketing management
25
Marketing theory
25
Marketingmanagement
25
Marketingtheorie
25
Behavioral economics
23
Beziehungsmarketing
23
Relationship marketing
23
Verhaltensökonomik
23
Welt
23
World
23
Jugendliche
22
Private consumption
22
Youth
22
Online retailing
21
Online-Handel
21
Consumption theory
20
Konsumtheorie
20
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Free
70
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2
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Book / Working Paper
315
Article
170
Type of publication (narrower categories)
All
Reprint
Sammlung
Article in journal
50,365
Aufsatz in Zeitschrift
50,365
Graue Literatur
7,412
Non-commercial literature
7,412
Arbeitspapier
5,908
Working Paper
5,908
Aufsatz im Buch
5,189
Book section
5,189
Hochschulschrift
2,444
Thesis
1,742
Collection of articles of several authors
1,101
Sammelwerk
1,101
Aufsatzsammlung
671
Conference paper
526
Konferenzbeitrag
526
Bibliografie enthalten
348
Bibliography included
348
Konferenzschrift
307
Collection of articles written by one author
300
Case study
282
Fallstudie
282
Lehrbuch
234
Textbook
199
Amtsdruckschrift
163
Government document
163
Conference proceedings
157
Statistik
83
Statistics
73
Systematic review
70
Übersichtsarbeit
70
Ratgeber
56
Market information
53
Marktinformation
53
Forschungsbericht
52
Handbook
52
Handbuch
52
Guidebook
49
Glossar enthalten
45
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Language
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English
475
German
18
Finnish
2
Author
All
Sheth, Jagdish N.
51
Holbrook, Morris B.
16
Belk, Russell W.
13
Jacoby, Jacob
9
Keller, Kevin Lane
8
Bettman, James R.
7
Hill, Ronald Paul
5
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Krishnan, Balaji C.
4
Malhotra, Naresh K.
4
Tadajewski, Mark
4
Zaltman, Gerald
4
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Herrmann, Andreas
3
O'Shaughnessy, John
3
Ozanne, Julie L.
3
Park, C. Whan
3
Schmitt, Bernd
3
Thompson, Craig J.
3
Valenzuela, Ana
3
Wind, Yoram
3
Abeler, Johannes
2
Achtnicht, Martin
2
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Benlian, Alexander
2
Bhattacharya, C. B.
2
Brown, Tom
2
Christensen, Glenn L.
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holt, Douglas B.
2
Kahn, Barbara E.
2
Kassarjian, Harold H.
2
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Institution
All
Friedrich-Schiller-Universität Jena
3
Goethe-Universität Frankfurt am Main
3
Books on Demand GmbH <Norderstedt>
2
RWTH Aachen
2
Dr. Hans-Joachim Köster <Firma>
1
Eric Cuvillier <Firma>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Leuphana Universität Lüneburg
1
Martin-Luther-Universität Halle-Wittenberg
1
Russell Sage Foundation
1
Universität Bremen
1
Universität Mannheim
1
Universität Ulm
1
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Published in...
All
Legends in consumer behavior
40
The evolution of brands : from signals of quality to storehouses of trust
20
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Legends in marketing
11
Measuring and managing brands
11
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
Dissertation Series CentER
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Ph.D-afhandling / Økonomisk Institut, Københavns Universitet
4
PhD series / Copenhagen Business School
4
Theoretical and empirical perspectives in critical marketing studies
4
Tinbergen Institute research series
4
Dissertation.de
3
E.ON Energy Research Center
3
ECON PhD dissertations
3
Economic studies
3
Macromarketing - a global focus ; Vol. 4
3
PhD series / Department of Economics, University of Copenhagen
3
Research series / Universiteit van Amsterdam
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
Edition Wissenschaft Apprimus
2
Electronic commerce & digital markets : ecm
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
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Source
All
ECONIS (ZBW)
Showing
1
-
10
of
485
Sort
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articles prioritized
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date (oldest first)
1
Dedicated followers of
fashion
: an economic geographic analysis of the Swedish
fashion
industry
Hauge, Atle
-
2007
Persistent link: https://www.econbiz.de/10003650038
Saved in:
2
Essays on pricing contracts
Lim, Noah
-
2005
Persistent link: https://www.econbiz.de/10003946300
Saved in:
3
Advancing consumer responsibility through marketing : empirical insights from the
fashion
industry
Bürklin, Nina
-
2019
Persistent link: https://www.econbiz.de/10012000255
Saved in:
4
Collaborative
fashion
consumption : a viable innovative concept of sustainable
fashion
consumption?
Iran, Samira
-
2018
Persistent link: https://www.econbiz.de/10011945966
Saved in:
5
Intention vs. perception of designed atmospheres in
fashion
stores
Münster, Mia Borch
-
2018
-
1st edition
brand
and consumer. Customers, both consciously and unconsciously, decode messages embedded in the store design, and use …
Persistent link: https://www.econbiz.de/10012194966
Saved in:
6
Reinventing the customer shopping experience : value (co-)creation, shopping motivations and typologies in curated
fashion
retailing
Sebald, Anna Kathrin
-
2018
Persistent link: https://www.econbiz.de/10011974137
Saved in:
7
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
8
Analgesic effects of branding in treatment of headaches
Branthwaite, A.
;
Cooper, P.
-
2009
Persistent link: https://www.econbiz.de/10003784500
Saved in:
9
The nature of trust in brands : a psychosocial model
Elliott, Richard
;
Yannopoulou, Natalia
-
2009
Persistent link: https://www.econbiz.de/10003784503
Saved in:
10
Symbols for sale
Levy, Sidney J.
-
2009
Persistent link: https://www.econbiz.de/10003784506
Saved in:
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