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~source:"econis"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Konferenzschrift"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Brand extension
Konsumentenverhalten
Marktforschung
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Consumer behaviour
771
Deutschland
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168
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156
Markenartikel
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Sheth, Jagdish N.
51
Belk, Russell W.
16
Holbrook, Morris B.
16
Martínez-López, Francisco J.
10
Jacoby, Jacob
9
Keller, Kevin Lane
8
Wildner, Raimund
8
Bettman, James R.
7
Gázquez-Abad, Juan Carlos
7
Hill, Ronald Paul
5
Warde, Alan
5
Aaker, Jennifer
4
Day, Ralph L.
4
Elliott, Richard
4
Krishnan, Balaji C.
4
Malhotra, Naresh K.
4
Park, C. Whan
4
Tadajewski, Mark
4
Zaltman, Gerald
4
Cross, Samantha N. N.
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Flynn, Andrea Godfrey
3
Fournier, Susan
3
Friedrichsen, Jana
3
Herrmann, Andreas
3
Hunt, H. Keith
3
Mehta, Ravi
3
O'Shaughnessy, John
3
Ozanne, Julie L.
3
Satornino, Cinthia B.
3
Schmitt, Bernd
3
Schrader, Ulf
3
Thompson, Craig J.
3
Valenzuela, Ana
3
Wind, Yoram
3
Abeler, Johannes
2
Achtnicht, Martin
2
Askegaard, Søren
2
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American Marketing Association
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9
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European Society for Opinion and Marketing Research
5
International Telecommunications Society
5
Springer Fachmedien Wiesbaden
5
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Friedrich-Schiller-Universität Jena
3
Goethe-Universität Frankfurt am Main
3
American Council on Consumer Interests
2
Books on Demand GmbH <Norderstedt>
2
European Association of Agricultural Economists
2
European Marketing Academy
2
Evangelische Akademie Tutzing
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Institut Socialʹno-ėkonomičeskich problem narodonaselenija <Moskau>
2
International Association for Research in Economic Psychology
2
International Conference on Halal Development <1., 2020, Malang>
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Nomos Verlagsgesellschaft
2
OECD
2
Organisation for Economic Co-Operation and Development
2
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
2
RWTH Aachen
2
Runder Tisch Kommunikationsstrategien zur Einführung des Euro <1996, Brüssel>
2
University of Madras / Department of Commerce
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMCIS <15, 2009, San Francisco, Calif.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
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Published in...
All
Legends in consumer behavior
40
The evolution of brands : from signals of quality to storehouses of trust
20
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
SpringerLink / Bücher
13
Brand management ; Vol. 2
12
Legends in marketing
11
Measuring and managing brands
11
Springer Proceedings in Business and Economics
11
Bericht der GfK-Tagung : vom ...
8
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Marketing theory and applications
7
Brand management ; Vol. 1
6
Springer eBook Collection
6
Corporate brand and corporate reputation
5
Dissertation Series CentER
5
Research
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Journal of business research : JBR
4
Marketing-mix strategies - product strategy and promotion strategy
4
Ph.D-afhandling / Økonomisk Institut, Københavns Universitet
4
PhD series / Copenhagen Business School
4
Research in consumer behavior
4
Theoretical and empirical perspectives in critical marketing studies
4
Tinbergen Institute research series
4
Dissertation.de
3
E.ON Energy Research Center
3
ECON PhD dissertations
3
Economic studies
3
European Advertising Academy
3
Macromarketing - a global focus ; Vol. 4
3
PhD series / Department of Economics, University of Copenhagen
3
Research series / Universiteit van Amsterdam
3
Strategic information systems ; Vol. 3
3
AMA educators' proceedings
2
Advances in advertising research
2
Advances in consumer research
2
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ECONIS (ZBW)
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1
Jugend 2007: eine Generation pragmatischer Verbraucher : Tagung 2007 der GfK-Nürnberg e.V. ; [Bericht der GfK-Tagung vom 15 Juni 2007 im CongressCenter Nürnberg]
Wildner, Raimund
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10009510498
Saved in:
2
Dedicated followers of
fashion
: an economic geographic analysis of the Swedish
fashion
industry
Hauge, Atle
-
2007
Persistent link: https://www.econbiz.de/10003650038
Saved in:
3
Essays on pricing contracts
Lim, Noah
-
2005
Persistent link: https://www.econbiz.de/10003946300
Saved in:
4
Advancing consumer responsibility through marketing : empirical insights from the
fashion
industry
Bürklin, Nina
-
2019
Persistent link: https://www.econbiz.de/10012000255
Saved in:
5
Collaborative
fashion
consumption : a viable innovative concept of sustainable
fashion
consumption?
Iran, Samira
-
2018
Persistent link: https://www.econbiz.de/10011945966
Saved in:
6
Intention vs. perception of designed atmospheres in
fashion
stores
Münster, Mia Borch
-
2018
-
1st edition
brand
and consumer. Customers, both consciously and unconsciously, decode messages embedded in the store design, and use …
Persistent link: https://www.econbiz.de/10012194966
Saved in:
7
Reinventing the customer shopping experience : value (co-)creation, shopping motivations and typologies in curated
fashion
retailing
Sebald, Anna Kathrin
-
2018
Persistent link: https://www.econbiz.de/10011974137
Saved in:
8
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
Lips, Peter
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003738747
Saved in:
9
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
10
Analgesic effects of branding in treatment of headaches
Branthwaite, A.
;
Cooper, P.
-
2009
Persistent link: https://www.econbiz.de/10003784500
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