//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Konferenzschrift"
~type_genre:"Reprint"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
771
Deutschland
176
Theorie
169
Theory
168
Germany
156
Markenartikel
122
Brand
115
Brand management
108
Markenführung
108
USA
103
United States
99
Verbraucherverhalten
97
Jugendliche
92
Youth
92
Welt
75
World
75
Marketing
69
Market research
66
Marketing management
62
Marketingmanagement
62
Markenimage
61
Brand image
59
Jugend
49
Estimation
43
Schätzung
43
Marketing theory
41
Marketingtheorie
41
Beziehungsmarketing
38
Relationship marketing
38
Internet marketing
37
Online-Marketing
37
Werbung
37
Experiment
34
Preismanagement
34
Pricing strategy
34
Private consumption
34
Privater Konsum
34
Social Web
32
more ...
less ...
Online availability
All
Free
102
Undetermined
49
Type of publication
All
Book / Working Paper
610
Article
176
Journal
2
Type of publication (narrower categories)
All
Konferenzschrift
Reprint
Sammlung
Article in journal
50,358
Aufsatz in Zeitschrift
50,358
Graue Literatur
7,401
Non-commercial literature
7,401
Arbeitspapier
5,905
Working Paper
5,905
Aufsatz im Buch
5,188
Book section
5,188
Hochschulschrift
2,440
Thesis
1,740
Collection of articles of several authors
1,096
Sammelwerk
1,096
Aufsatzsammlung
666
Conference paper
526
Konferenzbeitrag
526
Bibliografie enthalten
345
Bibliography included
345
Collection of articles written by one author
300
Case study
282
Fallstudie
282
Lehrbuch
234
Textbook
199
Amtsdruckschrift
163
Government document
163
Conference proceedings
155
Statistik
79
Statistics
70
Systematic review
70
Übersichtsarbeit
70
Ratgeber
56
Market information
53
Marktinformation
53
Forschungsbericht
52
Handbook
52
Handbuch
52
Guidebook
49
Glossar enthalten
45
more ...
less ...
Language
All
English
687
German
106
French
8
Russian
3
Finnish
2
Spanish
2
Italian
1
Swedish
1
Undetermined
1
more ...
less ...
Author
All
Sheth, Jagdish N.
51
Belk, Russell W.
16
Holbrook, Morris B.
16
Martínez-López, Francisco J.
10
Jacoby, Jacob
9
Keller, Kevin Lane
8
Wildner, Raimund
8
Bettman, James R.
7
Gázquez-Abad, Juan Carlos
7
Hill, Ronald Paul
5
Warde, Alan
5
Aaker, Jennifer
4
Day, Ralph L.
4
Elliott, Richard
4
Krishnan, Balaji C.
4
Malhotra, Naresh K.
4
Park, C. Whan
4
Tadajewski, Mark
4
Zaltman, Gerald
4
Cross, Samantha N. N.
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Flynn, Andrea Godfrey
3
Fournier, Susan
3
Friedrichsen, Jana
3
Herrmann, Andreas
3
Hunt, H. Keith
3
Mehta, Ravi
3
O'Shaughnessy, John
3
Ozanne, Julie L.
3
Satornino, Cinthia B.
3
Schmitt, Bernd
3
Schrader, Ulf
3
Thompson, Craig J.
3
Valenzuela, Ana
3
Wind, Yoram
3
Abeler, Johannes
2
Achtnicht, Martin
2
Askegaard, Søren
2
more ...
less ...
Institution
All
American Marketing Association
29
Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
8
European Society for Opinion and Marketing Research
5
International Telecommunications Society
5
Springer Fachmedien Wiesbaden
5
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Friedrich-Schiller-Universität Jena
3
Goethe-Universität Frankfurt am Main
3
American Council on Consumer Interests
2
Books on Demand GmbH <Norderstedt>
2
European Association of Agricultural Economists
2
European Marketing Academy
2
Evangelische Akademie Tutzing
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Institut Socialʹno-ėkonomičeskich problem narodonaselenija <Moskau>
2
International Association for Research in Economic Psychology
2
International Conference on Halal Development <1., 2020, Malang>
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Nomos Verlagsgesellschaft
2
OECD
2
Organisation for Economic Co-Operation and Development
2
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
2
RWTH Aachen
2
Runder Tisch Kommunikationsstrategien zur Einführung des Euro <1996, Brüssel>
2
University of Madras / Department of Commerce
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMCIS <15, 2009, San Francisco, Calif.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
more ...
less ...
Published in...
All
Legends in consumer behavior
40
The evolution of brands : from signals of quality to storehouses of trust
20
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
SpringerLink / Bücher
13
Brand management ; Vol. 2
12
Legends in marketing
11
Measuring and managing brands
11
Springer Proceedings in Business and Economics
11
Bericht der GfK-Tagung : vom ...
8
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Marketing theory and applications
7
Brand management ; Vol. 1
6
Springer eBook Collection
6
Corporate brand and corporate reputation
5
Dissertation Series CentER
5
Research
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Journal of business research : JBR
4
Marketing-mix strategies - product strategy and promotion strategy
4
Ph.D-afhandling / Økonomisk Institut, Københavns Universitet
4
PhD series / Copenhagen Business School
4
Research in consumer behavior
4
Theoretical and empirical perspectives in critical marketing studies
4
Tinbergen Institute research series
4
Dissertation.de
3
E.ON Energy Research Center
3
ECON PhD dissertations
3
Economic studies
3
European Advertising Academy
3
Macromarketing - a global focus ; Vol. 4
3
PhD series / Department of Economics, University of Copenhagen
3
Research series / Universiteit van Amsterdam
3
Strategic information systems ; Vol. 3
3
AMA educators' proceedings
2
Advances in advertising research
2
Advances in consumer research
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
788
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Jugend 2007: eine Generation pragmatischer Verbraucher : Tagung 2007 der GfK-Nürnberg e.V. ; [Bericht der GfK-Tagung vom 15 Juni 2007 im CongressCenter Nürnberg]
Wildner, Raimund
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10009510498
Saved in:
2
Dedicated followers of
fashion
: an economic geographic analysis of the Swedish
fashion
industry
Hauge, Atle
-
2007
Persistent link: https://www.econbiz.de/10003650038
Saved in:
3
Essays on pricing contracts
Lim, Noah
-
2005
Persistent link: https://www.econbiz.de/10003946300
Saved in:
4
Advancing consumer responsibility through marketing : empirical insights from the
fashion
industry
Bürklin, Nina
-
2019
Persistent link: https://www.econbiz.de/10012000255
Saved in:
5
Collaborative
fashion
consumption : a viable innovative concept of sustainable
fashion
consumption?
Iran, Samira
-
2018
Persistent link: https://www.econbiz.de/10011945966
Saved in:
6
Intention vs. perception of designed atmospheres in
fashion
stores
Münster, Mia Borch
-
2018
-
1st edition
brand
and consumer. Customers, both consciously and unconsciously, decode messages embedded in the store design, and use …
Persistent link: https://www.econbiz.de/10012194966
Saved in:
7
Reinventing the customer shopping experience : value (co-)creation, shopping motivations and typologies in curated
fashion
retailing
Sebald, Anna Kathrin
-
2018
Persistent link: https://www.econbiz.de/10011974137
Saved in:
8
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
Lips, Peter
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003738747
Saved in:
9
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
10
Analgesic effects of branding in treatment of headaches
Branthwaite, A.
;
Cooper, P.
-
2009
Persistent link: https://www.econbiz.de/10003784500
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->