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~source:"econis"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Value brands : cheap or trendy...
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Brand extension
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
477
Theorie
122
Theory
122
USA
83
United States
83
Brand
82
Markenartikel
82
Brand management
70
Markenführung
70
Markenimage
51
Brand image
50
Estimation
41
Schätzung
41
Deutschland
40
Germany
40
Verbraucherverhalten
39
Experiment
29
Market research
27
Preismanagement
26
Pricing strategy
26
Marketing management
25
Marketing theory
25
Marketingmanagement
25
Marketingtheorie
25
Behavioral economics
23
Beziehungsmarketing
23
Relationship marketing
23
Verhaltensökonomik
23
Welt
23
World
23
Jugendliche
22
Private consumption
22
Privater Konsum
22
Youth
22
Online retailing
21
Online-Handel
21
Consumption theory
20
Konsumtheorie
20
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Free
70
Undetermined
2
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Book / Working Paper
315
Article
170
Type of publication (narrower categories)
All
Reprint
Sammlung
Article in journal
49,964
Aufsatz in Zeitschrift
49,964
Graue Literatur
7,379
Non-commercial literature
7,379
Arbeitspapier
5,885
Working Paper
5,885
Aufsatz im Buch
5,169
Book section
5,169
Hochschulschrift
2,439
Thesis
1,740
Collection of articles of several authors
1,096
Sammelwerk
1,096
Aufsatzsammlung
652
Conference paper
525
Konferenzbeitrag
525
Bibliografie enthalten
345
Bibliography included
345
Konferenzschrift
303
Collection of articles written by one author
300
Case study
282
Fallstudie
282
Lehrbuch
234
Amtsdruckschrift
199
Government document
199
Textbook
199
Conference proceedings
155
Statistik
79
Statistics
70
Systematic review
70
Übersichtsarbeit
70
Ratgeber
56
Market information
53
Marktinformation
53
Forschungsbericht
52
Handbook
52
Handbuch
52
Guidebook
49
Glossar enthalten
45
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Language
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English
475
German
18
Finnish
2
Author
All
Sheth, Jagdish N.
51
Holbrook, Morris B.
16
Belk, Russell W.
13
Jacoby, Jacob
9
Keller, Kevin Lane
8
Bettman, James R.
7
Hill, Ronald Paul
5
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Krishnan, Balaji C.
4
Malhotra, Naresh K.
4
Tadajewski, Mark
4
Zaltman, Gerald
4
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Herrmann, Andreas
3
O'Shaughnessy, John
3
Ozanne, Julie L.
3
Park, C. Whan
3
Schmitt, Bernd
3
Thompson, Craig J.
3
Valenzuela, Ana
3
Wind, Yoram
3
Abeler, Johannes
2
Achtnicht, Martin
2
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Benlian, Alexander
2
Bhattacharya, C. B.
2
Brown, Tom
2
Christensen, Glenn L.
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holt, Douglas B.
2
Kahn, Barbara E.
2
Kassarjian, Harold H.
2
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Institution
All
Friedrich-Schiller-Universität Jena
3
Goethe-Universität Frankfurt am Main
3
Books on Demand GmbH <Norderstedt>
2
RWTH Aachen
2
Dr. Hans-Joachim Köster <Firma>
1
Eric Cuvillier <Firma>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Leuphana Universität Lüneburg
1
Martin-Luther-Universität Halle-Wittenberg
1
Russell Sage Foundation
1
Universität Bremen
1
Universität Mannheim
1
Universität Ulm
1
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Published in...
All
Legends in consumer behavior
40
The evolution of brands : from signals of quality to storehouses of trust
20
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Legends in marketing
11
Measuring and managing brands
11
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
Dissertation Series CentER
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Ph.D-afhandling / Økonomisk Institut, Københavns Universitet
4
PhD series / Copenhagen Business School
4
Theoretical and empirical perspectives in critical marketing studies
4
Tinbergen Institute research series
4
Dissertation.de
3
E.ON Energy Research Center
3
ECON PhD dissertations
3
Economic studies
3
Macromarketing - a global focus ; Vol. 4
3
PhD series / Department of Economics, University of Copenhagen
3
Research series / Universiteit van Amsterdam
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
Edition Wissenschaft Apprimus
2
Electronic commerce & digital markets : ecm
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
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Source
All
ECONIS (ZBW)
Showing
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11
Building foreign
brand
personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
12
Essays on consumer choice
Jindahra, Pavitra
-
2005
Persistent link: https://www.econbiz.de/10003946269
Saved in:
13
Consumer attitude toward
brand
extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
14
The service
brand
as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
15
How perceived
brand
globalness creates
brand
value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
16
Brand
diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
17
Creating
brand
names with meaning : the use of sound symbolism
Klink, Richard R.
-
2010
Persistent link: https://www.econbiz.de/10003924148
Saved in:
18
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
19
The effect of
brand
attitude and
brand
image on
brand
equity
Faircloth, James B.
;
Capella, Louis M.
;
Alford, Bruce L.
-
2010
Persistent link: https://www.econbiz.de/10003924366
Saved in:
20
Brand
image and
brand
usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
Saved in:
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