study delineates two characteristics of PV - perceived quality and price - as sources for competitive strategy. It attempts … risk affect a hotel guest's perceptions of price and quality, while access only determines the quality. Contrary to what we … expected, dialogue did not have a positive influence on the perceived price or perceived quality. Finally, the results support …

achieved with the support of loyalty programmes. As the tourism and hospital industries have become the fastest growing sectors … in the world, hotels have realised the potential to focus on their loyal customers. A qualitative approach was adopted to … general managers and executives working in the club lounges of five-star hotels in Suzhou as well as loyalty programme …