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What works best? : the importance fo ad characteristics in antismoking advertising to adolescents
Vida, Irena; Bajde, Domen - In: Proceedings of the 14th Annual Conference on Marketing …, (pp. 337-342). 2006
Persistent link: https://www.econbiz.de/10003622392
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The impact of atmospherics on consumer behaviour : the case of the music fit in retail stores
Vida, Irena - In: Economic and business review for Central and … 10 (2008) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10003709835
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Dejavniki porabnikovega odločanja za nakup slovenskih izdelkov
Vida, Irena; Rojšek, Iča - In: Naše gospodarstvo : revija za aktualna ekonomska in … 55 (2009) 5/6, pp. 77-86
Persistent link: https://www.econbiz.de/10003940202
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Teenagers' response to self- and other-directed anti-smoking messages
Miller, Chip E.; Foubert, Bram; Reardon, James; Vida, Irena - In: International journal of market research : JMRS ; the … 49 (2007) 4, pp. 515-533
Persistent link: https://www.econbiz.de/10003541445
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Three-level mechanism of consumer digital piracy : development and cross-cultural validation
Koklic, Mateja Kos; Kukar-Kinney, Monika; Vida, Irena - In: Journal of business ethics : JOBE 134 (2016) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011452912
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An empirical analysis of consumer purchasing bahavior in former Yugoslav markets
Vida, Irena; Dmitrovič, Tanja - In: Economic and business review for Central and … 3 (2001) 3/4, pp. 191-207
Persistent link: https://www.econbiz.de/10001705206
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Brand name awareness and consumer ethnocentrism : can they predict consumer purchase behavior?
Damjan, Janez - In: Slovenska ekonomska revija 47 (1996) 5, pp. 496-509
Persistent link: https://www.econbiz.de/10001226191
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Consumers' de-ownership as a predictor of dark-side digital acquisition behavior : moderating role of moral intensity and collectivism
Kos Koklič, Mateja; Kukar-Kinney, Monika; Vida, Irena - In: Journal of business research : JBR 138 (2022), pp. 108-116
Persistent link: https://www.econbiz.de/10013197863
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The role of subjective knowledge and perceived consequences in shaping attitude and intention toward digital piracy
Koklic, Mateja Kos; Bajde, Domen; Culiberg, Barbara; … - In: Economic research 25 (2012) 2, pp. 21-32
Persistent link: https://www.econbiz.de/10009742676
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The origins and consequences of consumer animosity in Slovenia : a qualitative study
Perviz, Lejla; Geč, Tina; Vida, Irena; Dmitrovič, Tanja - In: Economic and business review : EBR 16 (2014) 2, pp. 133-161
Persistent link: https://www.econbiz.de/10011612110