Narrow search
Showing 1 - 10 of 14,913
Cover Image
Three explanations for the Kahneman-Tversky programme of the 1970s
Heukelom, Floris - In: The European journal of the history of economic thought 19 (2012) 5, pp. 797-828
Persistent link: https://www.econbiz.de/10009685118
Cover Image
Vertical legitimacy spillovers in transnational governance : the UN global compact and its participants
Haack, Patrick; Scherer, Andreas Georg - 2010
Persistent link: https://www.econbiz.de/10008757415
Cover Image
The power of intuitive thinking : a devalued heuristic of strategic marketing
Patterson, Anthony; Quinn, Lee; Baron, Steve - In: Journal of strategic marketing 20 (2012) 1, pp. 35-44
Persistent link: https://www.econbiz.de/10009510636
Cover Image
Vertrieb und Marketing von Finanzdienstleistungen aus verhaltenswissenschaftlicher Perspektive
Strobel, Martin; Weingarz, Stephan - In: Professionelles Sales & Service Management : Vorsprung …, (pp. 115-132). 2010
Persistent link: https://www.econbiz.de/10003973404
Cover Image
Heuristics revisited: implications for marketing research and practice
Merlo, Omar; Lukas, Bryan A.; Whitwell, Gregory J. - In: Marketing theory 8 (2008) 2, pp. 189-204
Persistent link: https://www.econbiz.de/10003731429
Cover Image
Verfahren der Kommunikationsbudgetierung
Berndt, Ralph; Cansier, Adrienne - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 821-835). 2009
Persistent link: https://www.econbiz.de/10003766185
Cover Image
Emotive contents and heuristic cues regarding skeptical consumers
Bae, Mikyeung - In: Cogent business & management 7 (2020) 1, pp. 1-24
This study clarifies consumers' defense mechanisms and message elaboration to highlight the connection between consumer engagement with messages and brand success. Two eye-tracking experiments tested whether skepticism toward companies' cause-related marketing (CRM) initiatives would lead to...
Persistent link: https://www.econbiz.de/10012621967