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~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
182
Brand
67
Markenartikel
67
Brand management
66
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66
Brand image
43
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7,379
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7,379
Arbeitspapier
5,885
Working Paper
5,885
Aufsatz im Buch
5,165
Book section
5,165
Hochschulschrift
2,437
Thesis
1,738
Collection of articles of several authors
1,096
Sammelwerk
1,096
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652
Conference paper
525
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345
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Keller, Kevin Lane
7
Warde, Alan
5
Aaker, Jennifer
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Elliott, Richard
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Hill, Ronald Paul
4
Tadajewski, Mark
4
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Swait, Joffre
2
Thompson, Craig J.
2
Wilk, Richard R.
2
Zaltman, Gerald
2
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Ackerman, David
1
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The evolution of brands : from signals of quality to storehouses of trust
20
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
11
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
Evolving and emerging issues in marketing strategy
1
Harvard business review on pricing
1
History of marketing thought ; Volume 2
1
Information systems and new applications in the service sector : models and methods
1
International marketing ; Vol. 3
1
International political economy ; Vol. 5
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ECONIS (ZBW)
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51
Historical method in consumer research : developing causal explanations of change
Smith, Ruth Ann
;
Lux, David S.
-
2009
Persistent link: https://www.econbiz.de/10003793816
Saved in:
52
Discovery-oriented consumer research
Wells, William
-
2009
Persistent link: https://www.econbiz.de/10003793836
Saved in:
53
Introspection in consumer research : implementation and implications
Wallendorf, Melanie
;
Bruks, Merrie
-
2009
Persistent link: https://www.econbiz.de/10003793912
Saved in:
54
Content analysis in consumer research
Kassarjian, Harold H.
-
2009
Persistent link: https://www.econbiz.de/10003793915
Saved in:
55
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
56
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
57
Creativity in consumer research
Blankenship, Albert Breneman
-
2009
Persistent link: https://www.econbiz.de/10003794190
Saved in:
58
Exploring consumers' answers to survey questions : are uninformed responses truly uninformed?
Graeff, Timothy R.
-
2009
Persistent link: https://www.econbiz.de/10003794884
Saved in:
59
Predicting the future of consumer panels
Wansink, Brian
;
Sudman, Seymour
-
2009
Persistent link: https://www.econbiz.de/10003794904
Saved in:
60
Competitive equilibrium with dependent consumer preferences
McKenzie, Lionel W.
- In:
Equilibrium, trade, and growth : selected papers of …
,
(pp. 83-93)
.
2009
Persistent link: https://www.econbiz.de/10003852377
Saved in:
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