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~source:"econis"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Reprint"
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Marktforschung
Mode
Consumer behaviour
182
Konsumentenverhalten
182
Brand
67
Markenartikel
67
Brand management
66
Markenführung
66
Brand image
43
Markenimage
43
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23
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23
Market research
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16
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Internationales Marketing
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8
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575
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Graue Literatur
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Non-commercial literature
206
Hochschulschrift
198
Collection of articles of several authors
143
Sammelwerk
143
Thesis
135
Arbeitspapier
120
Working Paper
120
Aufsatzsammlung
104
Bibliografie enthalten
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Bibliography included
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Tadajewski, Mark
4
Zaltman, Gerald
2
Aaker, Jennifer
1
Agarwal, James
1
Arnold, Stephen John
1
Arnould, Erich J.
1
Austin, Jon R.
1
Baldinger, Allan L.
1
Baumgartner, Hans
1
Belk, Russell W.
1
Blair, Edward
1
Blankenship, Albert Breneman
1
Coulter, Robin Higie
1
Duncan, Calvin P.
1
Echambadi, Raj
1
Fischer, Eileen
1
Foxall, Gordon R.
1
Hoeffler, Steve
1
Holbrook, Morris B.
1
Homburg, Chrsitian
1
Hyman, Michael R.
1
Keller, Kevin Lane
1
Malhotra, Naresh K.
1
Mattila, Anna S.
1
Monroe, Kent B.
1
O'Shaughnessy, John
1
Peterson, Mark A.
1
Siguaw, Judy A.
1
Thompson, Craig J.
1
Wells, William
1
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Qualitative marketing research : approaches, techniques and analysis
4
The evolution of brands : from signals of quality to storehouses of trust
4
The impact of theory on representations of the consumer and the marketing organisation
4
The nature and scope of marketing research
2
History of marketing thought ; Volume 2
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Measuring and managing brands
1
Quantitative marketing techniques and analyses
1
Sage library in marketing
1
The development of critical perspectives in marketing
1
The development of marketing theory and its philosophical underpinnings
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ECONIS (ZBW)
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date (oldest first)
1
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
Saved in:
2
Dimensions of
brand
personality
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003784566
Saved in:
3
A re-examination of the generalizability of the Aaker
brand
personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
Saved in:
4
Why brands grow
Baldinger, Allan L.
;
Blair, Edward
;
Echambadi, Raj
-
2009
Persistent link: https://www.econbiz.de/10003784822
Saved in:
5
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
6
Hermeneutics and consumer research
Arnold, Stephen John
;
Fischer, Eileen
-
2009
Persistent link: https://www.econbiz.de/10003793808
Saved in:
7
Discovery-oriented consumer research
Wells, William
-
2009
Persistent link: https://www.econbiz.de/10003793836
Saved in:
8
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
9
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
10
Creativity in consumer research
Blankenship, Albert Breneman
-
2009
Persistent link: https://www.econbiz.de/10003794190
Saved in:
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