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Correcting audience externalities in television advertising

Wilbur, Kenneth C.; Xu, Linli; Kempe, David - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 892-912

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Internet versus television advertising : a brand-building comparison

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The role of the marketing mix in television media and the concept of "consumer audience"

Petkovska Mirčevska, Tatjana; Filkov, German - In: Economic development : journal of the Institute of … 16 (2014) 1/2, pp. 11-29

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Television advertising and online shopping

Liaukonyte, Jura; Teixeira, Thales; Wilbur, Kenneth C. - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 311-330

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An assessment of video viewership preference of Indian viewers

Jain, Rashmi - In: International journal of Indian culture and business … 24 (2021) 4, pp. 465-480

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And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?

Logan, Kelty - In: Journal of marketing communications 19 (2013) 4, pp. 258-276

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Mass media communication & companies' market position : the case of Czech mortgage market

Gunina, Daria; Novák, Michal; Kincl, Tomáš; … - In: Acta oeconomica Pragensia : vědecký časopis Vysoke … 26 (2018) 2, pp. 41-55

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Game outcome uncertainty in the English Premier League : do German fans care?

Schreyer, Dominik; Schmidt, Sascha Leonard; Torgler, Benno - In: Journal of sports economics 19 (2018) 5, pp. 625-644

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Media, technology and family : interrogating the dynamics of interactions

Nair, Tara S. - 2016

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Superstars in politics : the role of the media in the rise and success of Junichiro Koizumi

Yamamura, Eiji; Sabatini, Fabio - 2014 - Preprint

landslide electoral victory, this study empirically assesses the influence of television (TV) and newspapers on individuals … platform, charisma and attractiveness wield a greater influence on TV watchers of the opposite sex. Television apparently works …

Persistent link: https://www.econbiz.de/10010381044

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