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~source:"econis"
~subject:"Preistheorie"
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Consumers’ use of an expected...
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Preistheorie
Consumer behaviour
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Monroe, Kent B.
4
Cheng, Lillian L.
2
Lee, Angela Y.
2
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Rao, Akshay R.
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Rikala, Veli-Matti
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AMS review : official publication of the Academy of Marketing Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Review of marketing research
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ECONIS (ZBW)
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Some personal reflections on pricing research
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009270380
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Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
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3
Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
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4
A closer look at reference price : a commentary
Lee, Angela Y.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 151-154
Persistent link: https://www.econbiz.de/10010187196
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