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Strategic marketing
Kollat, David T.; Blackwell, Roger D.; Robeson, James F. - 1972
Persistent link: https://www.econbiz.de/10000042169
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Marketing concepts and strategies in the next decade
Rodger, Leslie W. - 1973
Persistent link: https://www.econbiz.de/10000329810
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Readings in marketing management : a strategic perspective
Berman, Barry (contributor); Evans, Joel R. (contributor) - 1984
Persistent link: https://www.econbiz.de/10000333514
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Strategic market planning : problems and analytical approaches
Abell, Derek F.; Hammond, John S. - 1979
Persistent link: https://www.econbiz.de/10000091537
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Strategic market management
Aaker, David A. - 1984
Persistent link: https://www.econbiz.de/10000078360
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Promotion : a guide to effective promotional planning, strategies, and executions
Ailloni, Charas Dan - 1984
Persistent link: https://www.econbiz.de/10001817764
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Strategic issues in marketing
Wills, Gordon (contributor) - 1974
Persistent link: https://www.econbiz.de/10000581559
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Strategic market decisions
Cox, Keith Kohn (contributor); McGinnis, Vern J. (contributor) - 1982
Persistent link: https://www.econbiz.de/10000051823
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Cases in bank strategic management and marketing
Channon, Derek F. - 1986
Persistent link: https://www.econbiz.de/10000087728
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Interactions between marketing and R & D departments in implementing different business strategies
Ruekert, Robert W.; Walter, Orville C. - In: Strategic management journal 8 (1987) 3, pp. 233-248
Persistent link: https://www.econbiz.de/10003666500