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The psychology of advertising : [a simple exposition of the principles of psychology in their relation to successful advertising]
Scott, Walter Dill - 1978 - 5. ed.; [Nachdr. d. Ausg.] Boston 1913
Persistent link: https://www.econbiz.de/10002786612
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Zigarettenwerbung und Zigarettenkonsum : eine psychologische Studie
Bergler, Reinhold - 1979
Persistent link: https://www.econbiz.de/10014007791
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Psychological principles of marketing and consumer behavior
Britt, Steuart Henderson - 1978
Persistent link: https://www.econbiz.de/10000558636
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Handbook of consumer motivations : the psychology of the world of objects
Dichter, Ernest - 1964
Persistent link: https://www.econbiz.de/10000608384
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Psychology and industry
Schultz, Duane P. (ed.) - 1970
Persistent link: https://www.econbiz.de/10014421736
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Advertising--1973 : Hearings, Ninety-third Congress, first session, on S. 805, to establish a National Institute of Marketing and Health. February 26 and 27, 1973
United States / Congress / Senate / Committee on … - 1973
Persistent link: https://www.econbiz.de/10001412331
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Advertising and behavior control
Arrington, Robert L. - In: Journal of business ethics : JOBE 1 (1982) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10001858057
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Attitudes toward advertising. Existence and significance for ad readership and evaluation
Ottesen, Otto - 1981
Persistent link: https://www.econbiz.de/10000559488
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A psychological-economic model of advertising-sales effort
Wilhelm, Ross Johnston - 1963
Persistent link: https://www.econbiz.de/10003028658