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Une étude comparée des modèles d'exposition aux supports publicitaires
Chandon, Jean-Louis - 1975
Persistent link: https://www.econbiz.de/10000115500
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Advertising
Mandell, Maurice Ira - 1968
Persistent link: https://www.econbiz.de/10000568063
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Readings in advertising and promotion strategy
Barban, Arnold M. (compiler);  … - 1968 - 1. print
Persistent link: https://www.econbiz.de/10000568359
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Anzeigenwirkung richtig planen und messen
Starch, Daniel - 1969
Persistent link: https://www.econbiz.de/10000157872
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Consumer motion picture choice : audience mapping and preference regression
Möller, K. E. Kristian; Kortelainen, Pirjo - 1982
Persistent link: https://www.econbiz.de/10002504923
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Psychologische Theorien als Grundlage der Werbemittelgestaltung
Conrads, Bernhard - In: GFM-Mitteilungen zur Markt- und Absatzforschung 19 (1973) 3, pp. 72-75
Persistent link: https://www.econbiz.de/10002020230
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Advertising
Mandell, Maurice I. - 1974 - 2. ed.
Persistent link: https://www.econbiz.de/10002432114
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Objekte der Wirtschaftswerbung : Analyse der Werbeobjekte zur systematischen Entwicklung v. Werbestrategien
Mazanec, Josef A. - 1975
Persistent link: https://www.econbiz.de/10013386662
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An estimate of extent of misinterpretation of pictorial conventions in the illustrations of advertisements by the general Bantu population of Johannesburg and the East Rand
Reis, A. P. van der - In: News bulletin / Bureau of Market Research, University … 36 (1970), pp. 12-18
Persistent link: https://www.econbiz.de/10002680945