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Kapferer, Clodwig
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Pepels, Werner
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Sheth, Jagdish N.
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Berekoven, Ludwig
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Eisend, Martin
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Tagliacarne, Guglielmo
16
Gustafsson, Anders
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Helm, Roland
15
Koschnick, Wolfgang J.
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Lehmann, Donald R.
15
Wagner, Udo
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Zaltman, Gerald
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Baier, Daniel
14
Belk, Russell W.
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DeSarbo, Wayne
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Eckert, Werner
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American Management Association
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Edward Elgar Publishing
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Journal of marketing research : JMR
385
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
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Journal of advertising research
69
Esomar congress
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Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Journal of retailing
58
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Marketing : ZFP ; journal of research and management
57
European marketing research review
51
Europäische Hochschulschriften / 5
49
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
International journal of market research
44
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
Harvard business review : HBR
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
569
Other ZBW resources
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RePEc
108
EconStor
56
OLC EcoSci
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BASE
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1
Market potential for residential biomass heating equipment : stochastic and econometric assessments
Athiyaman, Adee
- In:
International journal of sustainable economies …
4
(
2015
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011391964
Saved in:
2
Epistemologies in the wild : local knowledge and the notion of performativity
Nilsson, Johan
;
Helgesson, Claes-Fredrik
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 16-36
Persistent link: https://www.econbiz.de/10010511388
Saved in:
3
Consumer fetish : commercial ethnography and the sovereign consumer
Arnould, Eric J.
;
Cayla, Julien
- In:
Organization studies : an international …
36
(
2015
)
10
,
pp. 1361-1386
Persistent link: https://www.econbiz.de/10011344148
Saved in:
4
Identification of marketing needs and means of communication of Romanian marketing companies in the context of the knowledge society
Cătoiu, Iacob
;
Orzan, Mihai
;
Edu, Tudor
- In:
Journal of food products marketing
19
(
2013
)
2
,
pp. 93-109
Persistent link: https://www.econbiz.de/10009764573
Saved in:
5
How market research shapes market spatiality : a global governmentality perspective
Møller Bjerrisgaard, Sofie
;
Kjeldgaard, Dannie
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 29-40
Persistent link: https://www.econbiz.de/10009771554
Saved in:
6
The marketing data space race
Shaw, Robert
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 260-261
Persistent link: https://www.econbiz.de/10010385975
Saved in:
7
Ethical marketing research in the digital age : how can academics and practitioners work together?
Clark, Lillian
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 258-259
Persistent link: https://www.econbiz.de/10010385976
Saved in:
8
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
9
Assembling market representations
Diaz Ruiz, Carlos Adrian
- In:
Marketing theory
13
(
2013
)
3
,
pp. 245-261
Persistent link: https://www.econbiz.de/10009790667
Saved in:
10
Research in a world without questions
Ewing, Tom
;
Pankauskas, Bob
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
2
,
pp. 125-139
Persistent link: https://www.econbiz.de/10010257052
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